ProductPlan
SEPTEMBER 13, 2022
The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. But even more important to the product’s success is getting them to use it and quickly realize its value and benefits.
BrainMates
SEPTEMBER 18, 2019
It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.
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Andrew Chen
FEBRUARY 6, 2024
99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.
Mind the Product
DECEMBER 26, 2019
In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. His key points include: Creating a category at Assurent. Surviving in a maturing market at Enomaly.
Department of Product
JULY 29, 2022
Product Positioning – Case Study – Arcimoto Arcimoto (NASDAQ: FUV) is an electric vehicle company based in Eugene, Oregon. Arcimoto calls this eTrike the Mean Lean Machine (MLM) with a target product launch in Q4 of this year (2022). Z” is positioned to establish significant price differential with “Y”.
Andrew Chen
JUNE 4, 2018
A familiar story: New product launches. The product is low freq – gotta spend to grow. It’s much harder to fix the underlying issues – creating real moats, product differentiation, doing deeper adtech integrations. Nice spike, but it dies down. Marketing spend increases, it’s profitable!
Userpilot
JANUARY 18, 2021
The time tracking feature doesn’t differentiate between billable and non-billable time. To cap it all, the product tour at the beginning is boring, bureaucratic — and compulsory. Instead of being demoralized by a blank screen, your users will then browse the case studies and start coming up with ideas for using the product.
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