Roy Madden

JANUARY 29, 2021

Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. You write exceptionally well (including go-to-market materials and customer case studies).

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

JANUARY 3, 2023

Create case studies to social proof the success of existing customers. Creating case studies to showcase client success can make you more trustworthy. You can share your products’ successes through them. Potential customers are more likely to trust you by seeing your products’ benefits.

User Testing 98

User Testing Feedback Software Research Software Customer Experience 98

freshtrax

MARCH 17, 2021

Utilizing online tools, localization agencies, or in person, conduct real interviews with real customers and to create local case studies. to ensure a successful product-market fit. Launched with a Virtual Press Conference. Here are a few tips when launching your virtual press conference. .

Reporting Tools 105

Reporting Tools Product Research Research Software User Testing 105

Userpilot

JUNE 3, 2022

In this era of product-led growth, product marketing can’t be ignored. SaaS companies are increasingly investing in product marketing to stand out in a competitive market with effective product launches , positioning, and improved product experiences. Then you should listen to this podcast.

Research Software 97

Research Software Analytic Tools Feedback Software Data Visualization 97

Mind the Product

MAY 11, 2018

As such, new product development within the traditional broadcasters has to be mindful to bring high quality, usable, and resilient products to market ahead of the competition. Ana delves into two case studies from her time at the BBC and Sky, demonstrating the challenges and opportunities she’s worked on in the broadcast industry.

Workshop 73

Workshop Naming Customer Experience Product launches 73

Andrew Chen

FEBRUARY 6, 2024

I often joke that by the time there’s a case study about a new marketing tactic or channel, the advantage has already been arbitrage away, and probably no longer works. Examples of products with natural distribution Ideally the product and the distribution hypotheses happen at the same time, and reinforce each other.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Userpilot

OCTOBER 16, 2022

Create case studies with relatable problems that attract good-fit customers. Create case studies about your customers. Creating case studies brings customer intimacy benefits in many dimensions. You can host events such as product launch parties or trade shows to gather your customers together.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Roy Madden

FEBRUARY 11, 2021

Case Study. Since we track market sectors, news about the latest funding rounds, and product launches, we have been able to identify new companies worth looking at through our Feedly Feeds. With the Business Event skill, Leo looks for mergers & acquisitions, new product launches, or fundraising events.

Research Software 75

Research Software Customer Experience Analytic Tools User Testing 75

Department of Product

JULY 29, 2022

Product Positioning – Case Study – Arcimoto Arcimoto (NASDAQ: FUV) is an electric vehicle company based in Eugene, Oregon. Arcimoto calls this eTrike the Mean Lean Machine (MLM) with a target product launch in Q4 of this year (2022). Sign up for the weekly Product Briefing.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Mind the Product

DECEMBER 26, 2019

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. His key points include: Creating a category at Assurent. Surviving in a maturing market at Enomaly.

User Testing 99

User Testing Customer Experience Marketing Research Software 99

Userpilot

JUNE 9, 2021

Product Marketers are responsible for defining the whole value prop also before the signup. That can include educational posts and videos focusing on solving specific problems using the product, case studies showing how existing users have achieved success with your product, and writing help docs.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Mixpanel

OCTOBER 6, 2022

That’s why I’d imagine you see things like case studies, a crips onboarding flow, and templates. Marketing strategy rolls out of this fundamental product metric. Marketing can take the pressure off of product launch timelines. Engineering estimations. The two scariest words in tech.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

Intercom, Inc.

DECEMBER 16, 2019

For example, if you decide to tell leads from your target accounts about a new product launch, you could have your sales reps write personalized notes or use a marketing automation tool with custom email fields. You might share an overview of your company, dive into specific solutions, or send a case study.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

ProductPlan

SEPTEMBER 13, 2022

But even more important to the product’s success is getting them to use it and quickly realize its value and benefits. Building out a robust onboarding process is a key part of product launch strategies that’s far too easy to overlook.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

The Product Coalition

APRIL 11, 2019

Consider one product launched by two teams, one with reasonable expectations (Team Reasonable) and another with unreasonable expectations (Team Unreasonable). The best way to avoid this is constant knowledge gathering on best practices, your competitors, the market and case studies. If it was, everything would succeed.

Weak Development Team 60

Weak Development Team Customer Experience Product Research User Testing 60

The Product Coalition

FEBRUARY 1, 2016

While there is much collateral available on the strategy of new customer acquisition, implementing that strategy takes a concerted effort within the organization to ensure that new product launches are successful and the target growth rate is achieved. Determine if the product concept solves biggest problems that customers face.

Product Research 60

Product Research User Testing Customer Experience White Paper 60

Sachin Rekhi

OCTOBER 10, 2018

Instead of simply providing a tell-all about your product, the best marketing taps into the natural human tendency to want to learn and understand something that is not fully revealed. He shares a great case study at Square: a few years back, Square pioneered finger-based signatures in their cash register experience.

Data Visualization 86

Data Visualization Customer Experience Customer Feedback Books 86

UX Studio: Product Management

DECEMBER 7, 2022

Guidea is a UX firm helping businesses to carry out projects from their idea phase until the final product launch. Their UX researchers and designers have a depth of understanding, allowing them to help their clients make their first ideas come to life and support them along the way until the final product launch. .

User Testing 52

User Testing Research Software Product Research UX 52

Andrew Chen

JUNE 4, 2018

A familiar story: New product launches. The product is low freq – gotta spend to grow. One of the best case studies of this is from @drewhouston’s Dropbox presentation from the early days. As spend scales, it always gets more expensive and harder to track – never less. Build out there channels.

Startups 111

Startups Marketing Customer Experience Customer Feedback 111

Gainsight

MARCH 18, 2021

In fact, in my experience, a close partnership between PMM and CS throughout the product launch process is one of the secrets to a truly exceptional product launch. The best launches never catch high-value customers or power users off guard. Product launches will inevitably introduce change.

Product launches 93

Product launches User Testing Customer Feedback Customer Experience 93

Userpilot

JANUARY 18, 2021

To fix this problem, SaaS companies need to let users explore the core value of their product as soon as possible — without even having to sign up or use the product themselves. Instead of being demoralized by a blank screen, your users will then browse the case studies and start coming up with ideas for using the product.

Analytic Tools 93

Analytic Tools Feedback Software Data Visualization Customer Experience 93

Userpilot

APRIL 29, 2021

want to improve your product adoption? Join our free course: It may also mean that you’re not doing your product launches and feature announcements right, and that your users don’t even know you’ve built the features they need (one of our users, Kommunicate – read the case study here – had that problem.

Weak Development Team 105

Weak Development Team Product Research User Testing Customer Experience 105

Userpilot

OCTOBER 29, 2020

The more product-led the company, the more post-signup activities the product marketer will do. The pre-signup activities include planning product launches, writing product and feature pages, writing help docs, FAQs, sales/cs enablement assets, and creating bottom-of-the-funnel educational content.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 98

Mind the Product

OCTOBER 17, 2019

At our launch event we held three cooking sessions with six pairs of teachers and students. You can see our video case study of these sessions here. But the inspirational and kind-hearted people we spoke to more than made up for it. We learned so much during these sessions, what worked and what didn’t.

User Testing 81

User Testing Research Software Feedback Software Product Research 81

Mind the Product

JULY 26, 2022

Read more » The post Beyond Amazon.com: Amazon-as-a-Service appeared first on Mind the Product. Amazon recently announced a "Buy with Prime" option that will allow Amazon's prime members to purchase off Amazon's website in other participating online stores. How is Amazon able to offer such services externally?

Strategy 163

Strategy Product launches User Experience Customer Experience 163

Product Bookshelf

FEBRUARY 13, 2017

Product Management for Dummies has a lot of detail regarding product launches, which is a critical step in the process for B2C and B2B products. The final section of the book consists of “top ten” lists for product launches, roadmap types, and ways product managers fail.

Product Management 81

Product Management Product Manager Management Management 81

Mind the Product

MARCH 1, 2017

Once you understand the different challenges that come along with a v1 product and give yourself enough time to develop it, react to those challenges, and receive as much validation as possible, you will hopefully have a successful product launch and continued success after.

Feedback Software 70

Feedback Software Customer Experience User Testing Customer Feedback 70

The Product Coalition

SEPTEMBER 2, 2019

It is applied to discover whether: the product hypothesis has the right to exist; the offered solution really solves the customer problems; the product will be used by the target audience; the concept for a new function for the existing product will be effective; the customers will pay the specified price for the product; Etc.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

PMLesson's Ace the PM Interview

JULY 13, 2020

Curriculum Includes: How to build end-to-end products and manage them throughout their entire lifecycle. Lessons come in the form of group work, real-world case studies, hands-on projects, and mentorship, giving you a realistic preview of what life as a PM is like. Online Available? Next class starts July 29th, 2020.

Certifications 52

Certifications User Testing Data Visualization Feedback Software 52

All About Product Management

MARCH 5, 2008

– What budget was spent on promoting the product via to launch compared to other product launches? Finally state that you would share and discuss your finding with your colleagues via case-study on the departmental blog and/or team meeting, thus functioning around CMMI level 2 to 3.

Software Review 48

Software Review Product Management Product Manager Management 48

Userpilot

MARCH 22, 2021

Product marketing is different compared to general marketing in that product marketing teams would have to know all the technical details of your SaaS product, its competitors and be able to understand and predict industry trends. From just $8 per creator per month, Loom is a steal. An enterprise plan is also available.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Intercom, Inc.

APRIL 3, 2018

For most sales teams, “personalizing” a cold email simply means referencing a person’s job title or company and sending them links to case studies or blog posts in the hope of generating a single click-through. How to use live chat for a product launch. The conversation typically ends after that click.

Outbound 218

Outbound Inbound User Testing Research Software 218

PMLesson's Ace the PM Interview

OCTOBER 21, 2019

First of all, I should admit that being a cloud specialist did help me to an extent landing my first product management job. Having a good understanding of various cloud concepts helped me bring in different perspectives to solve a business problem compared to traditional methods.

Technical Review 40

Technical Review Customer Experience Technical Advisors Research Software 40

Product Talk

MAY 3, 2023

When I sold my first course, I was planning to teach it using a flipped classroom model where I recorded videos of all of the instructional content and then used class time to apply the lesson to a case study. This wasn’t enough demand for me to do all of the video production work. Every day, products launch on Kickstarter.

User Testing 216

User Testing Product Research Testing Feedback Software 216

Userpilot

FEBRUARY 17, 2021

What: This virtual experience brings together each key member of product teams from UX, Design, and Dev to build better products. It includes inspiring case studies to discover the practices of visionary teams across the world. Source: uxdx.com/apac/2021.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Mind the Product

MAY 2, 2017

As a product manager, I wanted to know — was the UF a success? Glitter and sparkles swept America by storm the other weekend! Or at least some coffee shops, as Starbucks released its limited edition Unicorn Frappuccino (UF). People were sipping on blue and pink concoctions all over the place, and everyone had an opinion.

KPI 88

KPI User Testing Customer Experience Product Research 88