BrainMates

SEPTEMBER 18, 2019

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. Our customer doesn’t care what’s Product and what’s Marketing.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

ProductPlan

SEPTEMBER 13, 2022

As markets mature, the competitive landscape gets crowded. Industry veterans and startups quickly try to stand out in an already clustered SaaS market. It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Effective product teams position their solutions as market leaders.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Mind the Product

DECEMBER 26, 2019

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. Surviving in a maturing market at Enomaly. Surviving in a Maturing Market at Enomaly.

User Testing 98

User Testing Customer Experience Marketing Research Software 98

Userpilot

JANUARY 3, 2023

MQL is a potential customer fit for your business, reviewed by the marketing team. Tracking MQL to SQL conversion rates can improve your marketing efforts, and conversion frequency, and thus drive business growth. What is a Marketing Qualified Lead (MQL)? Marketing & Sales funnel. Let’s dive in!

User Testing 92

User Testing Feedback Software Research Software Customer Experience 92

freshtrax

MARCH 17, 2021

In btrax’s first virtual event of the 2021 series, Localizing for the Japanese Market, we invited leading industry experts to share their professional experience launching products in Japan. This is the second article of our Localizing for the Japanese Market. to ensure a successful product-market fit.

Reporting Tools 105

Reporting Tools Product Research Research Software User Testing 105

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 96

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 96

Andrew Chen

JUNE 4, 2018

Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. A familiar story: New product launches. The product is low freq – gotta spend to grow. Maybe subscription?

Startups 111

Startups Marketing Customer Experience Customer Feedback 111

Mind the Product

MAY 11, 2018

As such, new product development within the traditional broadcasters has to be mindful to bring high quality, usable, and resilient products to market ahead of the competition. BBC Case Study. BBC Store was launched by BBC Worldwide and is the second biggest digital product launched by the BBC after the iPlayer.

Workshop 72

Workshop Naming Customer Experience Product launches 72

Userpilot

OCTOBER 16, 2022

Create case studies with relatable problems that attract good-fit customers. Customer intimacy focuses on the specific needs of each customer instead of the “demand” of the general market. In a vastly competitive market, it’s essential to keep improving your customer experience if you want to foster customer intimacy.

User Testing 94

User Testing Feedback Software Research Software Analytic Tools 94

Roy Madden

FEBRUARY 11, 2021

Case Study. Since we track market sectors, news about the latest funding rounds, and product launches, we have been able to identify new companies worth looking at through our Feedly Feeds. Rev1 needs to keep up with industry trends to identify emerging market opportunities and technologies for investment.

Research Software 75

Research Software Customer Experience Analytic Tools User Testing 75

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. The market will judge.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

The Product Coalition

APRIL 11, 2019

Warren Buffett’s less well-known business partner, Charlie Munger, has volumes of wisdom and quotes to learn from but there is one in particular about having reasonable expectations that I can’t clear from my mind right now because of its relevance to bringing new products and features to market. What are they? but not always?—?lead

Weak Development Team 60

Weak Development Team Customer Experience Product Research User Testing 60

The Product Coalition

FEBRUARY 1, 2016

It is especially true for companies that are launching new products into the market and have not determined an exact formula to grow their customer base. Smaller companies that typically have 1–2 products in their arsenal are at risk if they do not get their customer acquisition strategy right.

Product Research 60

Product Research User Testing Customer Experience White Paper 60

Sachin Rekhi

OCTOBER 10, 2018

We spend so much of our time building engagement drivers into products, features and experiences intended to drive customer engagement of some kind, based on our understanding of customer needs. Scott encourages us to take advantage of this when marketing our products.

Data Visualization 86

Data Visualization Customer Experience Customer Feedback User Testing 86

Userpilot

APRIL 29, 2021

The myth of the ‘killer feature’ and believing that all your product problems can be fixed with more features (or the ‘one big thing’) leads to the so-called ‘Build Trap’. Rather than trying to increase the number of features, ask yourself how you can drive more value with the product you already have. New is sexy. Old is boring.

Weak Development Team 105

Weak Development Team Product Research User Testing Customer Experience 105

UX Studio: Product Management

DECEMBER 7, 2022

Guidea is a UX firm helping businesses to carry out projects from their idea phase until the final product launch. Their UX researchers and designers have a depth of understanding, allowing them to help their clients make their first ideas come to life and support them along the way until the final product launch. .

User Testing 52

User Testing Research Software Product Research UX 52

Mind the Product

OCTOBER 17, 2019

Not small ones – we’re talking market-changing, behaviour-altering, competitor-leapfrogging ideas. Starting from zero, we needed to think about everything from defining our audiences, creating a brand, positioning, a go-to-market strategy, and of course, building the platform itself.

User Testing 78

User Testing Research Software Feedback Software Product Research 78

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. Source: uxdx.com/apac/2021.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Gainsight

MARCH 18, 2021

At first glance, there isn’t much overlap in product marketing and customer success teams’ day-to-day responsibilities. However, the roles of product marketing and customer success are far more alike than not, and this is most obvious when your team is launching a new product. Here are five reasons why: 1.

Product launches 93

Product launches User Testing Customer Feedback Customer Experience 93

Product Bookshelf

FEBRUARY 13, 2017

The breadth of knowledge you need to be an effective product manager is very complex. ” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. The Whole Product.

Product Management 81

Product Management Product Manager Management Management 81

The Product Coalition

SEPTEMBER 2, 2019

The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. Costs: What is the full cost of your product development?

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Userpilot

JANUARY 18, 2021

To fix this problem, SaaS companies need to let users explore the core value of their product as soon as possible — without even having to sign up or use the product themselves. Instead of being demoralized by a blank screen, your users will then browse the case studies and start coming up with ideas for using the product.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Customer Experience 76

Mind the Product

MARCH 1, 2017

Paul Yokota talks to ProductTank NYC about the process of launching products and discusses the many associated challenges, reflecting on the challenges he faced when launching Animoto’s Marketing Video Builder app. Paul started his career at Mixbook as a product manager for Mosaic, a mobile app for creating photobooks.

Feedback Software 70

Feedback Software Customer Experience User Testing Customer Feedback 70

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 89

Onboarding KPIs Roadmap Marketing Feedback Software 89

PMLesson's Ace the PM Interview

JULY 13, 2020

Product Managers are often called “Product CEOs” or “Mini GMs”, but they rarely have direct control over the inputs that lead to successful products. From R&D to marketing, sales, and logistics, PMs operate in ambiguity. For a more detailed breakdown of Product School, check out Jeff Lee’s review here.

Certifications 52

Certifications User Testing Data Visualization Feedback Software 52

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. Customer Retention Strategies for Your Marketing & Sales Departments. The marketing and sales warriors in the trenches creating blog posts, running email campaigns, and closing deals.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Mind the Product

MAY 2, 2017

As a product manager, I wanted to know — was the UF a success? I entered down the rabbit hole of user research as I so often do , and have found a case where marketing and product collaborated so seamlessly that we should all be envious. Adults think that this drink is designed for the kids market.

KPI 85

KPI User Testing Customer Experience Product Research 85

All About Product Management

MARCH 5, 2008

How was the marketing tasks carried out? What budget was spent on promoting the product via to launch compared to other product launches? Were there code reviews, was there pair-programming for those real in-depth tricky aspects of the code base. How was the sales team trained?

Software Review 48

Software Review Product Management Product Manager Management 48

PMLesson's Ace the PM Interview

OCTOBER 21, 2019

While I was already familiar with developing target addressable market, revenue and profit forecasting, efforts estimate etc, Stephen’s approach of responding to estimation questions was very helpful. First of all, I should admit that being a cloud specialist did help me to an extent landing my first product management job.

Technical Review 40

Technical Review Customer Experience Technical Advisors Research Software 40

Intercom, Inc.

APRIL 3, 2018

For most sales teams, “personalizing” a cold email simply means referencing a person’s job title or company and sending them links to case studies or blog posts in the hope of generating a single click-through. As sales trainer John Barrows once told us , our job is to create context around the content that marketing creates.

Outbound 218

Outbound Inbound User Testing Research Software 218

Userpilot

JUNE 25, 2023

Which product management books do you have on your shelf (or Kindle)? Our guide introduces 23 must-reads, from timeless classics to hot-off-the-press publications that are creating waves in the market. Hired: How to Get a Product Management Job is a valuable resource for aspiring product managers navigating the job search process.

Books 83

Books Analytic Tools Data Visualization Product Research 83

Userpilot

OCTOBER 6, 2022

Some of the best communication management tools on the market include Userpilot , Zendesk , and LiveAgent. Creating customer experiences that consistently meet and exceed their expectations is a huge differentiator in a customer-centric market where they can easily switch to another brand. Case studies. Video tutorials.

Customer Communications 77

Customer Communications Feedback Software Research Software Analytic Tools 77

Business of Software Conference

OCTOBER 11, 2023

Growth acceleration: how to generate a higher lead in the market Accessing a wider market Directly accessing product and intellectual property Diversify capabilities for corporate fit Includes regulatory and geographic factors When acquiring: is this a good enough match?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40