Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Research Software 98

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Andrew Chen

JUNE 4, 2018

Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. A familiar story: New product launches. The product is low freq – gotta spend to grow. Maybe subscription?

Startups 111

Startups Marketing Customer Experience Customer Feedback 111

Userpilot

OCTOBER 16, 2022

Create case studies with relatable problems that attract good-fit customers. Customer intimacy focuses on the specific needs of each customer instead of the “demand” of the general market. In a vastly competitive market, it’s essential to keep improving your customer experience if you want to foster customer intimacy.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. The market will judge.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

UX Studio: Product Management

DECEMBER 7, 2022

That’s exactly what you’ll get from our actionable insights, user interface analysis, design evaluations, and recommendations for better user experience – so you can take your product to the next level. The company always observes how real users interact with the platforms they’re testing. Competitor Analysis.

User Testing 52

User Testing Research Software Product Research UX 52

Mind the Product

OCTOBER 17, 2019

Not small ones – we’re talking market-changing, behaviour-altering, competitor-leapfrogging ideas. Our next step was to get out of the building and test the idea. We defined our “Minimum Desirable Product” as two core user journeys; the teacher onboarding, and the student sign-up. ShareThyme mobile user testing.

User Testing 79

User Testing Research Software Feedback Software Product Research 79

The Product Coalition

APRIL 11, 2019

Warren Buffett’s less well-known business partner, Charlie Munger, has volumes of wisdom and quotes to learn from but there is one in particular about having reasonable expectations that I can’t clear from my mind right now because of its relevance to bringing new products and features to market. What are they? but not always?—?lead

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Weak Development Team Customer Experience Product Research User Testing 60

The Product Coalition

FEBRUARY 1, 2016

It is especially true for companies that are launching new products into the market and have not determined an exact formula to grow their customer base. Smaller companies that typically have 1–2 products in their arsenal are at risk if they do not get their customer acquisition strategy right.

Product Research 60

Product Research User Testing Customer Experience White Paper 60

Userpilot

JANUARY 18, 2021

Use session recording tools to identify and overcome frustration in the user journey Remove unnecessary fields & roadblocks from your sign-up flow Replace empty states with meaningful templates Personalize the new user’s onboarding flow Test to see if your changes have the desired effect Exit interviews. What is Product Activation?

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Experience 97

Userpilot

APRIL 29, 2021

The myth of the ‘killer feature’ and believing that all your product problems can be fixed with more features (or the ‘one big thing’) leads to the so-called ‘Build Trap’. Rather than trying to increase the number of features, ask yourself how you can drive more value with the product you already have. New is sexy. Old is boring.

Weak Development Team 105

Weak Development Team Product Research User Testing Customer Experience 105

The Product Coalition

SEPTEMBER 2, 2019

The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. Customer discovery is all about getting to know your potential customers and testing your product hypotheses.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. Source: uxdx.com/apac/2021.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

PMLesson's Ace the PM Interview

JULY 13, 2020

Product Managers are often called “Product CEOs” or “Mini GMs”, but they rarely have direct control over the inputs that lead to successful products. From R&D to marketing, sales, and logistics, PMs operate in ambiguity. For a more detailed breakdown of Product School, check out Jeff Lee’s review here.

Certifications 52

Certifications User Testing Data Visualization Feedback Software 52

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. Customer Retention Strategies for Your Marketing & Sales Departments. The marketing and sales warriors in the trenches creating blog posts, running email campaigns, and closing deals.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

JUNE 25, 2023

Which product management books do you have on your shelf (or Kindle)? Our guide introduces 23 must-reads, from timeless classics to hot-off-the-press publications that are creating waves in the market. Hooked delivers insights into the psychology of user habits and engagement to design captivating products. Where to buy it?

Books 98

Books Analytic Tools Data Visualization Product Research 98

Mind the Product

APRIL 6, 2017

It’s a quick, inexpensive way to test the market. Why do we frame the certainty of result when we have little evidence to support it aside from experience, case studies and statements of “ <insert famous tech company> does it” to back up our claims? The market may change, customer needs fluctuate and ideas evolve.

Weak Development Team 112

Weak Development Team Customer Experience Product Research User Testing 112

Business of Software Conference

OCTOBER 11, 2023

Growth acceleration: how to generate a higher lead in the market Accessing a wider market Directly accessing product and intellectual property Diversify capabilities for corporate fit Includes regulatory and geographic factors When acquiring: is this a good enough match?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Userpilot

NOVEMBER 18, 2021

While in-app notifications are the most common, others like social media, emails, press releases, etc can also be great methods depending on the goal you hope to achieve with your feature/ product launch. Do you want to attract a new segment of the market to your product? New product launch release notes.

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Feedback Software Product Research User Testing Customer Experience 97