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How to Navigate a Complex Product Launch

ProductPlan

After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.

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Feedly is hiring a VP Marketing

Roy Madden

Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. You are a self-starter with the ability to work independently, articulate a vision, and execute it. You have strong communication, story-telling, and presentation skills.

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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

The role of disruptive platforms Sometimes when there’s a new breakthrough technology, as with what is happening in AI, or the Apple vision Pro, or Web3, it’s simply enough that the product has a “it works” feature. So what should you do instead? And later years this drove a significant amount of growth.

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Feature Death, Next Feature Fallacy & The Build Trap – Why Nobody is Using Your Product & What to Do About It

Userpilot

In a sustainable way, without falling into the ‘build trap’ – churning out new features based on feature requests, diluting the product vision, and wasting your company’s resources. Contents: The Product Feature Death Cycle – What is It? want to improve your product adoption? Diluting your Product Vision.

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A Career in Product Marketing vs Product Management – What You Need to Know

Userpilot

Product Marketers are responsible for defining the whole value prop also before the signup. That can include educational posts and videos focusing on solving specific problems using the product, case studies showing how existing users have achieved success with your product, and writing help docs.

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Demystifying account-based marketing: How to make it actually work for your business

Intercom, Inc.

For example, if you decide to tell leads from your target accounts about a new product launch, you could have your sales reps write personalized notes or use a marketing automation tool with custom email fields. You might share an overview of your company, dive into specific solutions, or send a case study.

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Top 7 UX Research Agency in 2023

UX Studio: Product Management

Guidea is a UX firm helping businesses to carry out projects from their idea phase until the final product launch. Their UX researchers and designers have a depth of understanding, allowing them to help their clients make their first ideas come to life and support them along the way until the final product launch. .