BrainMates

SEPTEMBER 18, 2019

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. 976-979 (2013) [link].

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

Userpilot

JANUARY 3, 2023

MQL is a potential customer fit for your business, reviewed by the marketing team. The marketing team reviews and confirms the MQL before sending it to the sales team. A sales-qualified lead (SQL) is a prospective customer with a clear and strong intent to buy your product. Let’s dive in!

User Testing 92

User Testing Feedback Software Research Software Customer Experience 92

Userpilot

APRIL 29, 2021

The myth of the ‘killer feature’ and believing that all your product problems can be fixed with more features (or the ‘one big thing’) leads to the so-called ‘Build Trap’. The Build Trap leads to spending more and more of your development resources on building and maintaining new features, rather than improving UX and feature adoption.

Weak Development Team 105

Weak Development Team Product Research User Testing Customer Experience 105

Userpilot

JUNE 9, 2021

How to get your first Product Management job. How to get your first Product Marketing job. A Product Manager builds the product by identifying customer needs and creating specifications for developers. A Product Marketer’s role is to communicate the value of the product to the market.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

The Product Coalition

APRIL 11, 2019

Example: Team Reasonable v Team Unreasonable Let me share an example to help make this more concrete. Consider one product launched by two teams, one with reasonable expectations (Team Reasonable) and another with unreasonable expectations (Team Unreasonable). If it was, everything would succeed.

Weak Development Team 60

Weak Development Team Customer Experience Product Research User Testing 60

Userpilot

OCTOBER 29, 2020

The more product-led the company, the more post-signup activities the product marketer will do. The pre-signup activities include planning product launches, writing product and feature pages, writing help docs, FAQs, sales/cs enablement assets, and creating bottom-of-the-funnel educational content.

Analytic Tools 96

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 96

Userpilot

MARCH 18, 2021

But how the marketing team decides to tell your story will determine who it connects with. Take a look at how these companies position themselves: Product Onboarding Tool. vs. A Product Onboarding Tool for Startups. vs. The Product Growth Tool for Product Teams. Case Study Buddy. Joel Klettke.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52