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Differentiate Yourself in an Already Clustered SaaS Market

ProductPlan

The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. But even more important to the product’s success is getting them to use it and quickly realize its value and benefits. But that’s what A/B testing is for, right?

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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.

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Product Positioning for Product Managers

Department of Product

Product Positioning – Case Study – Arcimoto Arcimoto (NASDAQ: FUV) is an electric vehicle company based in Eugene, Oregon. Arcimoto calls this eTrike the Mean Lean Machine (MLM) with a target product launch in Q4 of this year (2022). Z” is positioned to establish significant price differential with “Y”.

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What is PARO? Product Activation Rate Optimization – how to activate more users and achieve higher growth

Userpilot

The time tracking feature doesn’t differentiate between billable and non-billable time. To cap it all, the product tour at the beginning is boring, bureaucratic — and compulsory. TL;DR : Product Activation Rate Optimization in a Nutshell. What is Product Activation? Each of these use cases is different.

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How startups die from their addiction to paid marketing

Andrew Chen

A familiar story: New product launches. The product is low freq – gotta spend to grow. They’ll come in to copy not just your product, but also ad messaging and creative. It’s much harder to fix the underlying issues – creating real moats, product differentiation, doing deeper adtech integrations.

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Customer Development Guide For Product Managers

The Product Coalition

It is applied to discover whether: the product hypothesis has the right to exist; the offered solution really solves the customer problems; the product will be used by the target audience; the concept for a new function for the existing product will be effective; the customers will pay the specified price for the product; Etc.

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BoS USA 2023 – The Sigmacorn Notes

Business of Software Conference

Understanding what people are going to fire so that a better product can be built How do you, if you are not the first in charge, walk into a room with people in charge, say that you’re going to move all of the ads to the obituary?