Remove Case Study Remove Market Research Remove Product Manager Remove Testing
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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

How we conducted brand research on our UX studio brand. Takeaways on branding research. An “inclusive” marketing strategy. What’s it got for product teams? Ask 100 fellow product managers and UXers to define branding and who should do the job. Wait, don’t we already do this in a market research?

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Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

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Can Lean Product Management Help Startups Build Strong Products?

The Product Coalition

Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). This is why it is important to follow a set of principles that can help you manage your product’s lifecycle better.

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Product Sense: What is it, Why it's Needed, and How to Keep it Fresh

People-First Product Leadership

These characteristics of product sense may sound similar to being a product manager. At the start of your product management career, you learn what is involved in being a product manager. You gain the skills needed to apply and turn product sense into action.

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Content Localization: Step-By-Step Guide for SaaS Companies

Userpilot

Before rolling your localized content out for everyone, test it to identify errors and optimize its performance. Userpilot is a product adoption platform that allows you to automatically localize your in-app messages , surveys , and resource center materials. You decide to localize the product. Blog content localization.

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A Career in Product Marketing vs Product Management – What You Need to Know

Userpilot

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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How customer insights and long-term strategies helped in creating breakthrough products #BreakthroughWinners

NextBigWhat

” 4/ As you read the case studies in the report, it’ll become evident how: – None of them started with a technology insight. 6/ Remember: successful products NAIL the customer circumstances through multiple iterations of interviews, testing and product tweaking. What should I have?”