How to Conduct a Brand Research – Practical Guide with a Case Study
UX Studio
APRIL 25, 2019
How we conducted brand research on our UX studio brand. Takeaways on branding research. An “inclusive” marketing strategy. What’s it got for product teams? Ask 100 fellow product managers and UXers to define branding and who should do the job. Wait, don’t we already do this in a market research?
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