Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies tend to use a flywheel model rather than a funnel structure.

B2B 100

B2B User Testing Research Software Analytic Tools 100

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Complicated product.

Data Visualization 97

Data Visualization User Testing Analytic Tools Feedback Software 97

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The goal is to engage and nurture them with relevant content that highlights your product as a viable solution.

B2B 100

B2B Analytic Tools Feedback Software Data Visualization 100

Userpilot

JUNE 30, 2023

It enables them to reach audiences across the globe to drive market expansion and product growth. Start building your localization strategy by identifying the right market. Track where most of your current customers come from or where similar products are successful. Let’s get right to it. What is content localization?

Research Software 84

Research Software Analytic Tools User Testing Onboarding KPIs 84

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy isn’t a metric you can measure. But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. Provide convenient self-service support.

User Testing 97

User Testing Feedback Software Research Software Analytic Tools 97

The Product Coalition

FEBRUARY 15, 2024

Generative AI empowers businesses to create tailored recommendations, product descriptions, and chatbot interactions. Generative AI enables companies to innovate rapidly, adapt to market changes efficiently, and establish a leading position in their industries.

Generative AI 108

Generative AI Data Visualization Reporting Tools Research Software 108

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies. Key awareness stage KPIs are ad clicks, blog post views, and SEO rankings.

Feedback Software 94

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 94

Userpilot

AUGUST 18, 2022

In this article, we go over how to drive customer advocacy and also include strategies to improve customer retention and loyalty. Then, prompt those loyal customers to share their positive experiences with their network and attract new customers for you. Customer service is essential for nurturing positive customer relationships.

User Testing 94

User Testing Customer Experience Customer Feedback Feedback Software 94

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

SEPTEMBER 8, 2023

TL;DR A/B testing is a method of comparing a version of a software product, feature, webpage element, or user interface element against a control group to determine if it performs better in terms of user engagement, conversions, or other key metrics. Dig into your data and cover all sources to avoid false positives.

Product Research 88

Product Research User Testing Analytic Tools Data Visualization 88

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Tracking it tells you what product features are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction.

Analytic Tools 92

Analytic Tools Data Visualization Feedback Software Customer Feedback 92

Userpilot

APRIL 27, 2021

We hate to admit it, but there isn’t one product that is going to increase your conversion rate and reduce your churn magically. Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! What Is User Onboarding? Why Is SaaS Onboarding So Important? Table of Contents.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

JULY 18, 2022

While customer loyalty can cause higher retention, retention analytics involves measuring certain metrics to understand how satisfied existing customers are. In other words, it’s an ongoing positive relationship between a customer and a company. What is customer loyalty in SaaS? What are the characteristics of loyal customers?

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Customer Experience 95

Userpilot

DECEMBER 3, 2022

Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service. Use live demos to showcase your product and free trials and freemium models to attract potential users at the acquisition stage.

Feedback Software 93

Feedback Software Analytic Tools Data Visualization Customer Feedback 93

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

Analytic Tools 93

Analytic Tools Data Visualization Research Software Feedback Software 93

Userpilot

JULY 27, 2021

NPS score helps you identify valuable insights into: Features that users find valuable, so you can improve your product adoption. How your product is serving your users’ needs. NPS (which stands for Net Promoter Score) is a survey based on a 0-10 scale to measure customer loyalty with a product or service.

Feedback Software 98

Feedback Software Analytic Tools Product Research Onboarding KPIs 98

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

OCTOBER 30, 2022

17 practical strategies for improving your user experience. Customer experience improvement is optimizing your product and customer interactions to ensure users are happy at every point in their customer journeys. Engagement: Ensure every interaction with your product or team solves user problems and leaves them happier.

Feedback Software 82

Feedback Software Research Software Customer Experience User Testing 82

ProductPlan

SEPTEMBER 13, 2022

It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Effective product teams position their solutions as market leaders. Killer features for niche markets. Anyone managing a product knows they must maintain competitiveness by offering comparable capabilities.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 97

Userpilot

OCTOBER 28, 2020

In our last blog, we showed you what you need to do and to avoid to make awesome product tours and walkthroughs. In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Too many product tours are passive, untargeted and ineffective.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product.

Feedback Software 95

Feedback Software Research Software Reporting Tools Onboarding KPIs 95

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users. How to decide.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Amplitude

JULY 1, 2020

Churn analysis is the process of evaluating your data to discover where in the customer journey people stop using your product, and why. A proper churn analysis involves using analytical tools to zero in on your churn rate in different aspects of your product to give you clues about why the churn is happening. What Is Churn Analysis?

User Testing 105

User Testing Customer Experience Analytic Tools Onboarding KPIs 105

Userpilot

AUGUST 23, 2021

Even if you’ve got a pretty good handle on user sentiment with your product, harnessing it to transform negativity into positivity can be challenging. Detractors ( NPS 6 or lower) are customers who are unlikely to recommend your product to others due to low satisfaction with it. So let’s jump right in!

Feedback Software 98

Feedback Software Analytic Tools Data Visualization User Testing 98

Gainsight

JUNE 11, 2021

The results are increased engagement, increased productivity, and better solutions. Major Takeaways: You can’t help others if you’re not in a position to help yourself. Nils shares what this word is and how, if you use it, will put you in a tremendous position of authority. This session was led by Violaine Yziquel, Sr.

Reporting Tools 91

Reporting Tools Research Software Onboarding KPIs Data Visualization 91

Amplitude

DECEMBER 6, 2020

You’d only need to build one set of features to solve their problems. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. . You’d only need one marketing channel to find your users. What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents. Source: Productworld.co.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Bryce York

NOVEMBER 27, 2016

Sean also popularized the term product/market fit and coined the term growth hacking. The one metric that matters for marketing today is simple: GROWTH. Sean focuses on Growth Goals as the ‘north star’ of your growth strategy. Imagine you ask someone on your team to build an email campaign to promote a new feature.

Research Software 52

Research Software Analytic Tools Reporting Tools Onboarding KPIs 52

Userpilot

APRIL 23, 2021

It stands to reason when you think about how much time and money you spent building your product. Allow us to walk you through some churn-reducing strategies that are actually actionable. Use an interactive product walkthrough 2. Don’t forget secondary onboarding 8. Remember that onboarding is a never-ending process.

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Onboarding KPIs 52

UX Studio

MARCH 11, 2024

Another friend who had like a kite surf school and I did his website for free and then then I got contacted by a local company that imported surfing, windsurfing, kitesurfing products. These days are more around product design and UX design. And they wanted some help with that catalog. They wanted to put that catalog online.

User Testing 66

User Testing Feedback Software Research Software Data Visualization 66

Gainsight

JUNE 29, 2021

SaaS companies have pioneered Customer Success as a function, building dedicated teams to manage relationships and make sure customers are happy and seeing value from a product or service they purchased. CS teams not only influence retention rates, but also the organization’s brand and product roadmap.

Reporting Tools 40

Reporting Tools User Testing Weak Development Team Onboarding KPIs 40

Userpilot

OCTOBER 21, 2022

What are some UX onboarding best practices that can help you to design an unforgettable first-time experience and convert more users? In this article, we’ll discuss a few best practices on how to build a great user onboarding flow that attracts new customers and keeps them engaged throughout the customer journey. What is UX onboarding?

Feedback Software 68

Feedback Software Onboarding KPIs UX User Testing 68

The Product Coalition

JANUARY 12, 2022

Before solving the case, let’s first understand the fundamentals of product-led growth, something that is not complete without mentioning a few best-of-breed products. Grammarly, DropBox, Slack, Zoom are synonyms of product lead growth. Hence, innovation is an important factor to drive product-led growth.

Research Software 158

Research Software Technical Review Strategy Product Research 158

Userpilot

APRIL 22, 2024

But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement. The beauty of marketing funnels is their flexibility.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Userpilot

APRIL 18, 2024

From learning about the product to a desired action, like a purchase. Examples: SEO product-led content or email marketing. A free trial is a chance for potential customers to experience product value. In SaaS, getting users to value quickly matters a lot, so invest in onboarding and self-service support.

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Marketing 89

Userpilot

APRIL 6, 2021

If you’re doing your job correctly as a product manager, customer retention should be the first thing you think about when you start your workday and the last thing you think about when you clock out. There’s no metric in SaaS businesses that correlates with profitability more than retention. Secondary onboarding 7. Not really.

Feedback Software 53

Feedback Software Research Software User Testing Customer Experience 53