Certifications Consulting Product Marketing Startups 
The Accidental Product Manager
FEBRUARY 7, 2022
They also largely sell their products online, and lean heavily on both social media and influencers for marketing, where many of their millennial customers turn for guidance on products. At stake is a share of the global cosmetics-products market, which is expected to reach US$805.61 billion in 2017.
The Product Coalition
DECEMBER 29, 2020
Check out: Learning from Failure: Product Manager Style “Am I ready to launch my side project?” It could be a blog, your own consultancy business, an online community, or even your own digital product. If you have a product or business idea that you’d like to pursue, sometimes the very last thing holding us back is ourselves.
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NextBigWhat
AUGUST 2, 2019
Packed with practical insights from industry experts, the course will help you: Understand the role of a product manager and how the role intersects with others in the organization. Test product positioning and messaging. Services company leaders: You are productizing your service and need to build the right framework in place.
The Product Coalition
JULY 10, 2020
The day to day of a CEO and a Product Manager might not be identical…but they both involve meetings. In smaller companies and startups, both need to have a clear and firm understanding of the product strategy. A valuable lesson for any good Product Manager! Are you interested in Product Management?
Intercom, Inc.
DECEMBER 13, 2018
It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users. But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup.
Bain Public
JUNE 4, 2020
People always think that product managers operate this very critical, high-leverage function that, when executed correctly, greatly facilitates the leap past prototypes into a steady return of profits. What we’ve noticed instead in the startup world, is a lot of people become product managers by default rather than design.
The Product Coalition
AUGUST 4, 2019
The Lean Product Playbook Every contemporary PMs go-to guide The Lean Product Playbook provides specific, step-by-step guidance on how to apply Lean Startup ideas. The author, Dan Olsen, is a seasoned tech consultant and he has developed an actionable model for product-market fit. Looking for a good read?
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