The Product Coalition

JUNE 14, 2020

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

User Testing 89

User Testing Product Research Product Marketing Testing 89

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. 10 Ways to Rapidly Test Your Startup Idea. Write down your product concept.

User Testing 126

User Testing Startups Product Research Testing 126

Andrew Chen

JUNE 21, 2018

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. Early startups should opt out of all of this. Brand marketing is great, but it should be layered on later. But it’s not a real lever.

User Testing 102

User Testing Branding Startups Customer Experience 102

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. 10 Ways to Rapidly Test Your Startup Idea. Write down your product concept.

User Testing 105

User Testing Startups Product Research Testing 105

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Product strategy is such a vague term for most people.

Product Strategy 118

Product Strategy Research Software Strategy User Testing 118

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then joined Square, where she led the launch of the Square Stand. Read This First. Read This First.

Branding 52

Branding Startups Marketing Consulting 52

The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently.

Naming 138

Naming User Testing Feedback Software Weak Development Team 138

Mind the Product

JULY 9, 2019

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.

Product Research 148

Product Research Customer Experience User Testing Entertainment 148

Bain Public

JUNE 14, 2021

(Montréal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product of Bain Public joins Cédric Tawil, Director at Startup Grind Montreal , in a fireside chat discussing what the future of product management holds and how businesses can prepare for it. This fireside event is hosted by Cédric Tawil from Startup Grind Montreal.

Startups 52

Startups Research Software Product Management Product Manager 52

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. 10 Ways to Rapidly Test Your Startup Idea. Write down your product concept.

User Testing 52

User Testing Startups Product Research Testing 52

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. She has a knack for strategic thinking and loves SaaS in general, especially product-led growth. He’s also a consultant, author, and adjunct lecturer.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Amanda Ralph Product Management Consultant.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Oren Steinberg

JULY 13, 2018

The biggest asset any startup has is the time of its entrepreneurs and key talents. The success or failure of the startup often hinges on their ability to focus their efforts on the critical path at any given time. As the startup grows and faces scalability and growth challenges the issue of focus becomes even more challenging.

Startups 40

Startups User Testing Feedback Software Finance 40

Bain Public

JANUARY 21, 2020

In collaboration with Notman House and chosen from a list of 13 startups, starting January 2020, we will be providing our Product Capability Building Program for Pre-Seed Founders, pro bono to LUCA Theory, a rising Montreal startup. We care about user problems and how products fit into their lives. Who is LUCA Theory?

User Testing 52

User Testing Feedback Software Startups Customer Experience 52

The Product Coalition

MARCH 13, 2022

Many startups feel that the only thing preventing them from selling their product is a great demo. Here’s how to use your product demo smartly, and avoid demo abuse. that you actually get to consider the product?—?the Once you got the value right, it is much easier to build the product that will deliver the value.

Feedback Software 164

Feedback Software Demo Data Visualization User Testing 164

Intercom, Inc.

SEPTEMBER 10, 2020

Yet in Mark’s experience working with and mentoring startups, he’s found that many entrepreneurs go with intuition over information. Those risks can be fatal: Mark has found a 75% failure rate for both Series A and Series C startups (as he presented during his 2019 SaaStr talk.). I think that’s message-market fit.

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Onboarding KPIs Customer Experience User Testing Data Visualization 226

The Product Coalition

NOVEMBER 19, 2020

There are many people who graduated and were introduced to product management afterward. They spent a few years in another job, maybe as an analyst or consultant. How do these people get into product? Strategies to switch into product management. Associate Product Management (APM) programs. Work at a startup.

Technical Review 164

Technical Review Product Management Product Manager Research Software 164

Mind the Product

JULY 14, 2020

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, sponsored by Amplitude, learn how to apply this ethos to [.].

Feedback Software 104

Feedback Software Customer Experience Product Research Technical Review 104

Userpilot

DECEMBER 18, 2022

In 2022, the most prominent trends centered around increasing product adoption , personalization of product experiences based on user attributes, and making more data-driven decisions. Product Trend 2023 no 1: AI, Machine Learning, and more Automation – the remedy to layoffs? – adds Andrea.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Product Research 98

The Product Coalition

FEBRUARY 18, 2023

Photo by Luis Villasmil on Unsplash As a proud member of the startup nation, startups are all around me. Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. The Product Manager’s Job Is to Think That’s what makes the role so great, and so hard. Here’s why.

Data Visualization 144

Data Visualization Customer Communications Feedback Software User Testing 144

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. The Product Experience is hosted by Lily Smith and Randy Silver.

Product Research 115

Product Research Customer Experience Entertainment Consulting 115

Product Innovation Educators

JUNE 4, 2018

Done correctly, we have a proper product-market fit — a product that satisfies the needs of a specific market. Finding the correct product-market fit is the tricky part. The other is Dan Olsen, an entrepreneur, consultant, and Lean product expert.

User Testing 48

User Testing Product Marketing Reporting Tools Marketing 48

The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

Product Management 175

Product Management Product Manager User Testing Weak Development Team 175

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. The Product Experience is hosted by Lily Smith and Randy Silver.

Product Research 101

Product Research Customer Experience Entertainment Consulting 101

Mind the Product

SEPTEMBER 1, 2020

The Product Experience is hosted by Lily Smith and Randy Silver. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Lily also founded ProductTank Bristol (which now has 800+ members!) and runs ProductCamp in Bristol and Bath.

Positioning 116

Positioning Product Research Customer Experience Feedback Software 116

The Product Coalition

JULY 16, 2023

My personal passion is to bring back this very important dimension into product management and leadership. For example, your title can be Senior Product Manager but you are actually required to do product leadership much more than product management (for example if you are the only product person in a startup).

Strategy 144

Strategy Product Management Product Manager Management 144

The Accidental Product Manager

FEBRUARY 7, 2022

They also largely sell their products online, and lean heavily on both social media and influencers for marketing, where many of their millennial customers turn for guidance on products. At stake is a share of the global cosmetics-products market, which is expected to reach US$805.61 billion in 2017.

Branding 123

Branding Product Management Product Manager Reporting Tools 123

The Product Coalition

MARCH 19, 2023

Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. I already led a large product group at eBay and knew I would manage a much smaller one at Twiggle so this was also a no-brainer. And they go far beyond the product itself.

User Testing 152

User Testing Framework B2B Document 152

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. You can start upping your engagement game with: A Customer Advisory Board A customer advisory board is an especially good idea for B2B product companies. and actively engaging their customers to find that fit.

User Testing 146

User Testing Customer Feedback Customer Experience Research Software 146

Userpilot

MARCH 8, 2022

Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs. Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Author of “The Build Trap”. Hana Mohan , CEO of Magic Bell.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Userpilot

JULY 9, 2021

The Lean Product Playbook by Dan Olsen is a practical guide on implementing the Lean Product methodology based on years of Olsen’s consulting work. New in – Best New Product Management Books in 2021. Product Management Books #1 – Continuous Discovery Habits [NEW! ]. Marty Cagan, Author of Inspired.

Books 98

Books Research Software Feedback Software Analytic Tools 98

bpma ProductHub

DECEMBER 12, 2016

Reason #2: One of the highest concentrations of product managers anywhere. We’re talking about world-class universities, countless startups, VCs and more. And we’re talking about people – people such as product managers. Reason #4: Startup incubators and accelerators. Not ready to join a startup?

Research Software 150

Research Software Product Management Product Manager Startups 150

The Product Coalition

JULY 30, 2023

When I realized that consulting isn’t a one-time gig for me and that it’s what I want to do moving forward (it was a few months after I started doing it, before the CPO Bootcamp was even created) I immediately understood that I need to up my game in order to build a sustainable business. It’s pivot time.

User Testing 117

User Testing Customer Experience Webinar Consulting 117

Innovatemap

JANUARY 26, 2021

Innovatemap, a digital product agency and three-time Inc 5000 award winner, announced today the addition of five new hires, a new client delivery service, and a new location for service delivery. The agency serves high-growth SaaS startups and scaleups through excellence in product management, product marketing, product design, and brand.

Research Software 98

Research Software Web Development Web Developers Vision 98

The Product Coalition

MARCH 12, 2023

Here are a few things to consider when you seek your next product leader. Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services. But since the term ‘product consulting’ could mean very different things, I got a variety of leads with various needs.

User Testing 118

User Testing Product Research Consulting Leadership 118

Mixpanel

NOVEMBER 8, 2021

Here’s what we learned about predicting retention by just jumping in with the product usage data. Tying analytics to business goals in a product-led startup. First things, first: Make sure you’re tracking the right things and tying them to the most important product outcomes.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Mind the Product

JUNE 25, 2019

The Product Experience is hosted by Lily Smith and Randy Silver. Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space.

Customer Experience 133

Customer Experience Product Research User Testing Entertainment 133