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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

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4 Product Management Certifications that are Worth Your Time

ProductPlan

Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics. 4 Product Management Certifications That Are Worth Your Time.

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Pulse Everywhere: The Biggest Event Pivot of My Career

Gainsight

My career in events started back in 2008 as a sales associate supporting sponsorship fulfillment. I fell in love with the nitty-gritty details of my job so I ventured out of sponsorship fulfillment and dove right into event management. Pivot…Pivot…Pivaat! February 28 – a day I remember well.

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Pendo vs Amplitude: Which is the Better Product Analytics Tool?

Userpilot

To create funnels, Amplitude recommends using its Pathfinder function which analyzes sequences of events leading up to conversions. Without them, product teams would have to rely on anecdotal data, hunches, and guesses, which isn’t exactly the most reliable way to make product decisions. Pendo review.

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Heap vs Pendo: Which is the Superior Product Analytics Tool?

Userpilot

In Heap, you can segment users based on their demographics and event completion, while in Pendo you can also use mobile-specific data, like the OS version. Userpilot segmentation is the most advanced of the three products. Heap offers Auto-capture which collects all the data about user interactions with the product.

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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. Hotjar enhances user experience and product development with features like heatmaps and custom integrations, delving deep into user behavior. Analyze behavior with Userpilot.

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Developing Product Management Confidence

bpma ProductHub

Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. With her background in product management and marketing, the lessons, stories and tips she has to convey will be very relevant to you.