Certifications Onboarding KPIs Positioning Strategy 
Mironov Consulting
JANUARY 24, 2024
Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on. If these strategies don’t hang together, we each hang separately.
Userpilot
FEBRUARY 3, 2023
The customer onboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. In SaaS, onboarding is the key to not only converting free users into paid customers but also driving long-term loyalty. Point users to key actions with onboarding checklists.
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The Product Coalition
JULY 7, 2023
PLG Starter Pack: A Guide for My Non-PM Friends Did you ever think I only write for Product managers like me? I can tell you most PM principles are applicable in real life and the Product led growth is just one of those principles. It leverages the product as the key vehicle to; Acquire. NOOO, I write for You!,
The Product Coalition
JUNE 15, 2020
One of the latest buzzwords in the Product world is ‘Product Led-Growth.’ And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? around the product as the largest source of sustainable, scalable business growth.”
Userpilot
DECEMBER 19, 2022
Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies tend to use a flywheel model rather than a funnel structure.
Userpilot
JANUARY 19, 2021
Customer engagement and experience are closely intertwined – how you engage with your customers and what they see when they engage with your product will inevitably affect their experience. How to create an Omnichannel customer engagement strategy for your SaaS Wrapping things up. But how do you measure it? Table of Contents.
Userpilot
AUGUST 18, 2022
In this article, we go over how to drive customer advocacy and also include strategies to improve customer retention and loyalty. Then, prompt those loyal customers to share their positive experiences with their network and attract new customers for you. Customer service is essential for nurturing positive customer relationships.
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