Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. 94, How to Lead in Product Management , pp. Solution : Focus on the why : Ask why people would want to use the product.

Vision 300

Vision User Testing Research Software Product Research 300

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 78

Product Research User Testing Research Software Feedback Software 78

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

JULY 18, 2023

Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy. Next, they lead the ideation process and prioritize product and feature ideas. This is essential to build a roadmap that drives the product strategy.

Data Visualization 80

Data Visualization Product Research User Testing Onboarding KPIs 80

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Product management is a discipline valued by the world’s most successful and innovative tech companies.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Research Software 88

Obo

JANUARY 18, 2019

They’re all on the list of worst product flops of all time, according to 24/7 Wall Street. Without question, Google, Facebook, and Netflix are successful companies. They also all clearly have the resources to conduct sufficient market research to validate their product strategies and plans. Was it ego?

Product Research 40

Product Research User Testing Market Research Marketing 40

The Product HQ

APRIL 20, 2024

While there are several approaches to product development, there are five main phases that a product team has to go through to guarantee the project’s success: Research: In this stage, product managers investigate both their product market as well as the needs of possible users.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 83

Product Research User Testing Customer Feedback Research Software 83

Userpilot

DECEMBER 8, 2022

We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right.

Feedback Software 91

Feedback Software Research Software User Testing Analytic Tools 91

Userpilot

JULY 27, 2023

SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Before hiring, assess your current needs and hire as your company grows.

Research Software 90

Research Software Feedback Software Analytic Tools Onboarding KPIs 90

The Product HQ

APRIL 20, 2024

That gives you the experience and expertise to get to the next level, where you start managing other product managers. Over time, potential product directors need to show an ability to lead the entire product team. On top of that, they need to show success in every product strategy they own.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). How do you identify and interpret key data points to achieve product-market fit?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Userpilot

SEPTEMBER 20, 2023

A product manager is a strategic role focused on ‘building the right product’ and ‘building the product right’ Product management is a multi-faceted discipline. What is a product manager? A product manager is responsible for building and maintaining products. Organize releases.

Reporting Tools 92

Reporting Tools Customer Experience User Testing Research Software 92

Userpilot

APRIL 7, 2024

TL;DR SaaS product managers oversee the entire product lifecycle from product strategy to development and decline. Step-by-step guide for the product management process Identify user needs with market research. Develop the product roadmap. Specify product vision and create the product strategy.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Product Innovation Educators

JANUARY 13, 2020

Summary of some concepts discussed for product managers. [0:38] Adobe Creative Cloud was transformational for the company, the customers, and me personally. It transformed Adobe from selling boxed products to selling services and subscriptions, creating new value for customers. Marcom is one piece of marketing.

User Testing 85

User Testing Product Research Marketing Research Software 85

Roman Pichler

OCTOBER 6, 2020

What makes the product stand out? How will it benefit the company? Here is why: When you create a brand-new product, you typically aim to launch a minimum viable product (MVP), a good enough offering that addresses the early market. And if so, what are the consequences for your product?

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Userpilot

MARCH 8, 2022

Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Her company, Produx Labs, provides product management training. She advises executives around the world regarding product management. Author of “The Build Trap”.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. Unaware of it, you let it slide — and it grows and grows until the entire company is impacted. Note: everything I say here is true for mature product companies as well.

Startups 78

Startups User Testing Customer Experience Roadmap 78

Userpilot

JANUARY 9, 2023

Product personas help product managers keep alignment between the product and its vision. Customer and market research that goes into building product personas also drives feature development. It also helps product managers look objectively at user problems and distance themselves from their pet solutions.

Feedback Software 84

Feedback Software Research Software Analytic Tools User Testing 84

Product Beautiful

AUGUST 24, 2016

But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message. While some product managers have a sales background, most don’t. Here’s a start.

Events 40

Events User Testing User Friction Strategy 40

Product Talk

APRIL 17, 2024

Leading a product team (or several teams) comes with its own set of challenges that’s often similar to but distinct from the hurdles individual product contributors face. Let’s start with, tell me just a little bit about your role in your company. It sounds like you are responsible for product, design, and research.

Product Research 219

Product Research User Testing Data Visualization Research Software 219

Userpilot

OCTOBER 21, 2022

The product management role is very complex. Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. Track product market fit regularly.

Feedback Software 63

Feedback Software Analytic Tools Research Software User Testing 63

The Product Coalition

JUNE 19, 2022

One of my best tips for doing deep product work used to be to work from home. It was a countermeasure to the popular symptom of product managers doing their real work?—?market market research, customer insights, backlog grooming, etc.?—?when I do it at the company level and at the personal level.

User Testing 125

User Testing Strategy Customer Experience Market Research 125

Userpilot

JANUARY 31, 2022

Product management specializations have trended upwards in recent months. These “specializations” often place focus around a specific set of skills or needs a company has, somewhat creating a division within the product manager role. Are we breaking apart the product manager role a bit too much? Product Management Skills.

Research Software 89

Research Software Analytic Tools Feedback Software Product Research 89

Userpilot

JANUARY 14, 2023

Successful SaaS products satisfy user needs and realize organizational business goals. Product success is necessary both for the product manager and for the organization to grow. To build successful products, make sure to align the product strategy with the product vision.

Feedback Software 87

Feedback Software Research Software Product Research User Testing 87

The Product Coalition

JULY 6, 2022

Most of our readers would have heard of Agile product management. It is a methodology that is followed by a majority of software development companies today. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). But it is not the only game in town.

Startups 124

Startups Feedback Software User Testing Product Research 124

Userpilot

SEPTEMBER 11, 2023

A soft launch releases the product to a limited audience, a minimal launch releases only a limited feature set, and a full launch releases the full product to everyone. It involves market research, goal setting, and the development of your go-to-market strategy. What are the 3 key product launch phases?

Product launches 94

Product launches Product Research Data Visualization Research Software 94

Userpilot

JULY 8, 2021

A product manager course for advanced/pro product managers should teach you how to move from product execution to product strategy. Product Strategy by Reforge is a product manager course for advanced/pro product managers and is taught by executives from companies like Facebook, Hubspot, and Uber.

User Testing 59

User Testing Research Software Analytic Tools Feedback Software 59

Under 10 Consulting

MAY 10, 2020

Common job titles and responsibilities for successful product management and marketing teams. The most successful teams are comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager. Product Strategy Manager.

Reporting Tools 52

Reporting Tools Research Software Analytic Tools Data Visualization 52

Userpilot

NOVEMBER 21, 2022

The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products.

Product launches 86

Product launches Product Research User Testing Research Software 86

The Product HQ

APRIL 20, 2024

Becoming a product manager is a frustrating chicken-and-egg problem. Companies like to hire people with prior product management experience and it’s hard to get prior experience as successful product managers without first becoming a product manager. However, it doesn’t have to be a complicated task.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52