Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 70

Research Software Data Visualization User Testing Marketing 70

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market.

Product Research 79

Product Research User Testing Research Software Feedback Software 79

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. And of course, we conducted quantitative research and analysed the data we were lucky enough to have, but like many tech companies, we didn’t spend enough time speaking to our potential customers.

User Testing 145

User Testing Customer Feedback Customer Experience Data Visualization 145

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Product management is a discipline valued by the world’s most successful and innovative tech companies.

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Research Software 89

Userpilot

SEPTEMBER 20, 2023

A product manager is a strategic role focused on ‘building the right product’ and ‘building the product right’ Product management is a multi-faceted discipline. Product managers are strategic – they need to understand the entire product lifecycle from discovery through launch and beyond.

Reporting Tools 93

Reporting Tools Customer Experience User Testing Research Software 93

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Otherwise, you’d be working blindfolded and the success of your company might get compromised. Allowing you to personalize your marketing messages better.

Customer Feedback 71

Customer Feedback User Testing Feedback Software Product Research 71

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve.

Product Research 84

Product Research User Testing Customer Feedback Research Software 84

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot.

Data Visualization 73

Data Visualization Product Research Research Software Analytic Tools 73

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers.

Data Visualization 92

Data Visualization User Testing Research Software Feedback Software 92

The Product Coalition

DECEMBER 11, 2023

Unaware of it, you let it slide — and it grows and grows until the entire company is impacted. Note: everything I say here is true for mature product companies as well. The reason I’m talking here primarily about startups is that they are much more volatile than larger companies. Unfortunately, it’s not. And guess what?

Startups 78

Startups User Testing Customer Experience Roadmap 78

Userpilot

AUGUST 23, 2023

The product analyst role has evolved to encompass the elements of market research, data analysis, and product management. Product analysts are now at the core of product development. Here are the primary responsibilities you will have to take as a product analyst.

Data Visualization 77

Data Visualization Reporting Tools Analytic Tools Research Software 77

The Product HQ

APRIL 20, 2024

While there are several approaches to product development, there are five main phases that a product team has to go through to guarantee the project’s success: Research: In this stage, product managers investigate both their product market as well as the needs of possible users.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). How do you identify and interpret key data points to achieve product-market fit?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

JULY 24, 2023

We provide a product launch checklist to ensure you launch successfully and consider examples of successful SaaS product launches. TL;DR A product launch refers to all of a company’s coordinated marketing efforts to bring a new product to the market. Craft your product positioning statement.

Product launches 80

Product launches User Testing Product Research ChatGPT 80

Roman Pichler

OCTOBER 6, 2020

What makes the product stand out? How will it benefit the company? Here is why: When you create a brand-new product, you typically aim to launch a minimum viable product (MVP), a good enough offering that addresses the early market. And if so, what are the consequences for your product?

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Product Innovation Educators

DECEMBER 12, 2022

Aligning the perspectives of stakeholders on a product project is desirable as well as difficult. Previously, Bruce joined us for a three-part series on creating and using product roadmaps. He is the co-author of the book Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty.

Product Research 83

Product Research Workshop User Testing Management 83

Userpilot

NOVEMBER 2, 2022

It increases the product’s economic value, meaning the company can charge a premium price that’s higher than the production cost. When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits.

Feedback Software 84

Feedback Software Research Software User Testing Product Research 84

Userpilot

MARCH 8, 2022

Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Her company, Produx Labs, provides product management training. She advises executives around the world regarding product management. Author of “The Build Trap”.

Technical Advisors 108

Technical Advisors Product Research Analytic Tools User Testing 108

Product Innovation Educators

JANUARY 13, 2020

Summary of some concepts discussed for product managers. [0:38] Adobe Creative Cloud was transformational for the company, the customers, and me personally. It transformed Adobe from selling boxed products to selling services and subscriptions, creating new value for customers. Marcom is one piece of marketing.

User Testing 85

User Testing Product Research Marketing Research Software 85

Userpilot

OCTOBER 21, 2022

Product managers are responsible for the overall product success throughout its lifecycle. The product management role is very complex. Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch.

Feedback Software 64

Feedback Software Analytic Tools Research Software User Testing 64

Userpilot

JULY 17, 2023

The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers.

Analytic Tools 79

Analytic Tools Feedback Software Research Software Product Research 79

Userpilot

SEPTEMBER 11, 2023

A soft launch releases the product to a limited audience, a minimal launch releases only a limited feature set, and a full launch releases the full product to everyone. It involves market research, goal setting, and the development of your go-to-market strategy. What are the 3 key product launch phases?

Product launches 95

Product launches Product Research Data Visualization Research Software 95

The Product Coalition

JULY 6, 2022

Most of our readers would have heard of Agile product management. It is a methodology that is followed by a majority of software development companies today. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). But it is not the only game in town.

Startups 124

Startups Feedback Software User Testing Product Research 124

Userpilot

JANUARY 31, 2022

Product management specializations have trended upwards in recent months. These “specializations” often place focus around a specific set of skills or needs a company has, somewhat creating a division within the product manager role. Are we breaking apart the product manager role a bit too much? Product Management Skills.

Research Software 90

Research Software Analytic Tools Feedback Software Product Research 90

Userpilot

SEPTEMBER 15, 2022

Did you know that customer intelligence (CI) data helps product managers dive deep into the customer journey and truly understand customers ? SaaS companies use CI data to design personalized customer experiences and better customer communications, increasing customer loyalty, retention, and lifetime value. Company size.

Feedback Software 94

Feedback Software Research Software Analytic Tools Data Visualization 94

Userpilot

JUNE 7, 2022

In this article, we will examine product-centric vs customer-centric approaches and discover how to switch your SaaS business to a customer-centric approach. A product-centric company focuses its attention on the product regardless of the customers and demand in the market.

User Testing 52

User Testing Customer Experience Feedback Software Customer Feedback 52

Ronke PM

OCTOBER 5, 2023

To further assimilate, learn and grasp their customers' experiences, product teams and their interdisciplinary partners implement and participate in the following customer experiences. They can provide product teams with a list of onboarding and servicing issues and the workarounds they have employed.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. On the other hand, large companies should use a combination of the two to get the full picture.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Bain Public

APRIL 28, 2020

As today’s uncertain market rapidly changes, remaining successful requires a more entrepreneurial product-orientation. Faced with breakneck business and product growth, roadmap decisions need to be non-bureaucratic, yet remain collaborative at the same time. Use market sensing and market researching techniques.

User Testing 52

User Testing Marketing Customer Feedback Product Research 52

Userpilot

APRIL 6, 2023

Use opportunity solutions trees to align the problems you try to solve with product goals. Pick the right prioritization framework and make data-driven prioritization decisions to manage the roadmap. Not many companies can pull it off without taking a significant hit in user numbers and revenue. Finding the product-market fit.

Feedback Software 84

Feedback Software Analytic Tools Research Software User Testing 84

Userpilot

JANUARY 14, 2023

Product-Market Fit is a measure of how well your product satisfies your user needs. Building the perfect product before launching is not possible. This results in high product engagement and adoption. A successful product also needs to meet organizational goals. That’s kind of a no-brainer really.

Feedback Software 88

Feedback Software Research Software Product Research User Testing 88

The Product Coalition

NOVEMBER 26, 2019

Execution, which most companies still practice. Management and business folk therefore still live very much in “waterfall world” where big projects are delivered according to well-defined, largely immutable strategies, roadmaps and project plans. This workshop gets consistent high-satisfaction scores and repeat company attendance.

Onboarding KPIs 78

Onboarding KPIs Product Research Agile User Testing 78

Userpilot

NOVEMBER 21, 2022

The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products. What does this involve?

Product launches 87

Product launches Product Research User Testing Research Software 87