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James shares insights from his research studying companies that consistently launch successful products. This example revealed a deeper structural issue: The company needed to move up-market from a commoditized position to remain competitive.
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. Instead of focusing solely on today’s customer problems, product teams need to look 2-5 years into the future.
Jack brings 20 years of experience managing innovation projects at companies like Sony Ericsson and Logitech. Through real examples from his work in consumer electronics and aerospace industries, Jack shows how PDMA’s body of knowledge helps create successful products while avoiding common pitfalls in portfolio management.
Speaker: Hannah Chaplin, Director, Product Marketing at Pendo and Esther Edel, Product Operations Analyst at Pendo
Mobile apps are a key component to having a strong customer engagement strategy. They give companies the opportunity to directly connect with their customers while simultaneously getting feedback about their product/service. Most importantly mobile apps help companies build customer loyalty and increase sales.
Even more concerning, products typically lose 50% of their innovative value during development as unique ideas get compromised to fit existing systems. Ranch and co-founder of the Dexter Bourbon Distillery, but has spent decades helping companies break free from innovation roadblocks. Doug shared that the average manager wastes 3.5
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem? ” The problem?
For this edition of Product in Practice, were not talking with a product manager, a designer, a UX researcher, or even an engineer. helps its customers monetize their passion and skills and reach their audiences with their own app. During their experience we have to ensure they stay engaged through customer success and support.
billion for the once pioneering video calling company. Skype users will be migrated to Teams. The service had 36 million users in 2023, when Microsoft last reported user numbers, compared with 300 million users at its peak. Microsoft is shutting down its Skype service in May, 14 years after it paid $8.5
Speaker: Lisa Mo Wagner, Product Management Coach, Writer, Speaker and WomenTech Ambassador
Often, product teams fall into the trap of creating a roadmap that doesn’t support timely customerfeedback. Companies frequently make this mistake by creating a product roadmap 1-3 years in advance. This strategy is ineffective for developing a valuable product because it does not consider the volume of customerfeedback.
This post references out latest e-guide, CustomerFeedback is Everywhere: The Ultimate Guide to Omnichannel Feedback Collection . Organizations that rely on a single-channel feedback approach may overlook valuable insights. These missing insights are crucial for understanding customer needs and expectations.
Because of this, companies can’t just rely on what worked in the past. Building a Culture That Supports Innovation One of the main topics we explore in this episode is how a company’s culture can help or hinder innovation. Chris shares his experience of keeping a strong culture, and even improving it, as his company grew.
The discussion explores practical applications of AI tools like ChatGPT and Claude in product development, including MVP refinement, customertesting, and marketing content creation. However, Mike emphasizes the importance of balancing AI capabilities with human oversight, warning against over-reliance on AI.
Every product launch, service ticket, and update is under the microscope of customer scrutiny. And customers are telling you how they feel at every step. Turning that feedback into fast, meaningful action. Many tech companies do a great job collecting feedback. Customer success loses sight of at-risk accounts.
For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
How long will it take to hear back from a company? A big part of Teeba’s process involved putting her product skills to use throughout the job search, both in terms of identifying product-led companies and in terms of mapping out business and product outcomes for companies where she was interviewing.
If you’ve ever sat through a company strategy meeting and left with your head spinning, you’re experiencing a common problem. They’re either so broad they could apply to any company (“be the best!”) Neither tells you which customers matter most, which problems to solve first, or how to choose between competing initiatives.
In the retail industry, customerfeedback is your early warning system, your innovation engine, and your most honest performance review. But this system only works if you take action on the feedback collected. Heres how to take insights from customerfeedback and turn them into results. Level it up!
Speaker: Beth Vanderkolk, Lindsay Olson, & Amanda Peterson, The MURAL Community Team
Not only has the community offered a brilliantly collaborative space to MURAL customers, it has garnered excellent product feedback and ideation and has, in such a short time, proven itself a community worth emulating. The lessons they have learned and the advice they would give companies on the same journey.
In our new webinar, Rosie, Director of Product Marketing at Alchemer, sat down with Justin, Alchemer’s Integration and API Product Manager, to dive into a topic every CX team should be thinking about: automating customerfeedback collection and management. This isn’t just a demo (though yes, Justin gives a fantastic one in this webinar).
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”
In this digital-first world, understanding your customers’ experiences is more crucial than ever. To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points.
Introduction to customer satisfaction surveys Customer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. Types of customer satisfaction surveys and their use.
“Feedback is the breakfast of champions.” - Rick Tate. Customerfeedback is a crucial element of every product-led growth company: it helps product managers prioritize, build, and sustain their products while working towards business growth. Customerfeedback by product lifecycle.
They are great for testing assumptions , prototyping full solutions , and even building real products (in limited situations). That was certainly true for Dany Mucheroni , a design operations lead who also wears a research ops hat. So we started researching AI tools to help us prototype. It’s incredible. We needed to move fast.”
Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). Userpilot is a product growth platform that can collect customerfeedback directly within your product.
They draw on the skills and assets your company already has in place, and they make incremental changes to current products. Most of your companys products are likely to be in this categoryunless you work for a start-up. Both are major revenue sources for the company.
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience. What is UX analytics?
Speaker: Brittney Gwynn, former Director of Product, Simple Health
You know that you need to look at how different user segments react, but how do you quickly distinguish signal from noise so you can iterate and improve? In this webinar, Brittney will cover: A range of techniques for gathering customerfeedback. The importance of experimentation post-launch.
And what I’ve learned is that, besides getting stakeholder buy-in, you need a solid process to collect high-quality data, organize user segments, and create story-driven personas that are easy to follow. Why do you need user personas? Good personas open the door to following a user-centric product development strategy.
How Companies Are Funding UserResearch in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of userresearch.
Eventually, I worked at a company where my boss said, “Teresa, I think you’re a product manager.” Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them.
Atif has spent 25 years working in both Silicon Valley and Fortune 500 companies, including leadership roles at Amazon, McDonald’s (as their first Chief Digital Officer), Volvo, and MGM Resorts. Service speed, staff needs Customer Value How does this work with loyalty programs?
Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo
It can be a real challenge to collect, manage, and understand feedback from customers. And how can you bring the voice of the customer into projects you're already working on? Taking a proactive approach when collecting customerfeedback will answer all these questions and ensure that you are building the best product.
When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. Gamification onboarding and the right user onboarding software can turn your product experience into something enjoyable. The user engagement rate is low. The user engagement rate is low.
” NotebookLM started as a 20% project and has grown into a product that’s spreading across social media and has a Discord server with over 60,000 users. ” NotebookLM started as a 20% project and has grown into a product that’s spreading across social media and has a Discord server with over 60,000 users.
Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.
Next, we revealed the most common mistake we see companies making when they get started with their transformation. We explored a few characteristics to look out for when selecting your pilot teams, including the relationships among the team members, their mindset and willingness to learn, and their access to customers.
Speaker: Luke Freiler, CEO and co-founder of Centercode
COVID-era product management is fraught with challenges as companies scramble to adapt their approach to make the most out of the current economic climate. A lucky few companies are ramping up to meet skyrocketing demand for distance-friendly products and services. September 22, 2020 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST.
Yet, it’s possible to establish a general set of actions that (with some alternations) work for many companies. ResearchResearch is the foundation of the product design process. This stage involves gathering qualitative and quantitative data to understand the target users, their needs, behaviors, and pain points.
Product analytics refers to the process of gathering and analyzing data on how users interact with a product. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and pain points. Improves product-market fit through actionable insights.
Her first professional role was with a retail industry consulting company, where she started as a part-time employee during college. Over ten years, she rose through the ranks until everyone in the company reported to her. As a new product manager, Kim faced the common challenge of understanding her company’s technical landscape.
But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from userfeedback versus founder’s vision for the product? And, how do you also tell the difference between what feedback to incorporate?
In a matter of years, a very small company becomes a global superpower. If a product can't withstand a growing user base and diverse team, it'll never leave the think tank. Team makes lots of money and attracts talent from all over the globe, quickly dotting the map with international offices.
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