How to tell your company story

Inside Intercom

When I think about great storytelling, one company jumps to mind immediately: Pixar. But that same resolution is terrible for startups, or companies of any size for that matter. In early stage companies, you need a mindset that will be attracted to an uncertain journey.

Understanding Enterprise Product Companies

Mironov Consulting

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. And enterprise tech companies hire high-powered sales teams.

Hardware Companies “Selling” Software

Pragmatic Marketing

Hey hardware companies, WAKE UP!!!! Software companies have much better margins and are a zillion times more profitable. If you’re trying to defend hardware companies, you would say, “that’s because software companies have much lower costs.”

Hardware Companies “Selling” Software

Pragmatic Marketing

Hey hardware companies, WAKE UP!!!! Software companies have much better margins and are a zillion times more profitable. If you’re trying to defend hardware companies, you would say, “that’s because software companies have much lower costs.”

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

Overcoming your Company’s Fear of Failing

UserVoice

Disruption” is a legitimate strategy for a company trying to break into a new market… and a legitimate fear for those already making money there. The latest generation of entrepreneurs has contributed its share of buzzwords and mantras to the business lexicon with mixed results. We all now know “unicorns” aren’t just mythical horses. And, of course, we know the best way to hone your business. Source. General_PM Product Management

Should Every Company Have a CPO?

ProductCraft Debates

But plenty of companies. The post Should Every Company Have a CPO? CPOs are not new. But the explosion of SaaS combined with the evolution of product management as a discipline has resulted in the rise of the Chief Product Officer into prominence. As product teams come out of the shadows of marketing and engineering, executive recruiters are seeing increased demand for C-level product roles. appeared first on ProductCraft by Pendo

Seattle, 25 March: Understanding Enterprise Product Companies

Mironov Consulting

What: Understanding Enterprise Product Companies. Companies building enterprise tech products are different from companies building mass consumer tech. We had a lively session about how this changes company-wide behavior and how it shapes product management.

Who Drives Pricing in Growth Companies?

Pragmatic Marketing

Question: In your opinion, who should and who usually drives pricing within (tech) growth companies? Most companies I’ve spoken to, it’s all over the place. When a company is first started, the founder/CEO is heavily involved in pricing.

Who Drives Pricing in Growth Companies?

Pragmatic Marketing

Question: In your opinion, who should and who usually drives pricing within (tech) growth companies? Most companies I’ve spoken to, it’s all over the place. When a company is first started, the founder/CEO is heavily involved in pricing.

Nine companies share 30+ best practices for creating embedded analytics products

BUSINESS INTELLIGENCE 9 Companies share 30+ best. In search of best practices for designing, building and launching successful analytics products, Birst, an Infor® company, interviewed nine companies across different industries and. companies referenced in this document.

7 Ways Cohort Analysis can Optimize Company Performance and Results

Mind the Product

Here are seven ways cohort analysis can optimize company performance and results: 1. Gaming is a great use case because gaming companies are trying to understand UX on one mobile platform versus another.

Should e-signature companies use Technographics?

DemandMatrix

The electronic signature industry is growing fast, the global e-signature market is expected to grow at a CAGR of 34.7% during the forecast period, to reach $9,073.1 million by 2023*.

Five Tips for Introducing Product Management to Your Company

Roman Pichler

Establish a clear vision for introducing a product management group and explore why your company would benefit from it. To get executive management on your side, help them understand how a product management group would benefit the company. 1 Establish a Clear Vision.

Company Culture Starts at Day Zero

The Product Coalition

COMPANY CULTURE STARTS AT DAY 0 I’ve been giving some thought to company culture and a recent discovery made me connect some observations I’ve been having separately for years. EMPLOYEE 0 This struck me as an apt metaphor for company culture.

Top 10 industries for monetizing data: Is yours one of them?

Telecom giants, retailers, financial services institutions, healthcare providers, and utility companies. card companies can tailor their offerings, extend additional. company, to provide information visibility and insights across the entire manufacturing. Monetizing the.

How productboard is helping companies make the best products in 2019

ProductBoard

CompanyStarting 2019 with a bang! 2018 was an amazing year for us. We tripled our team, more than doubled our customer base, and rolled out some great new features to deliver the best product management system experience. But we’re only just getting started and planning an even bigger 2019!

Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. And variances in industry and company size add complexity to this issue. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. If your company has strong buyer relationships, you’re placing a lot of trust in those individuals to do what’s best for your company.

How to Create a Product Strategy Without a Clear Company Strategy

Mind the Product

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. After all, how can you set a reasonable direction for your product when you don’t know where your company is headed?

How Atlassian built a $20 billion dollar company with no sales team

Inside Intercom

But there is a company that has found a way to scale its software business with an entirely different model: Atlassian. This is an unusual feat – almost an outlier – for a growing SaaS company. The idea of putting pricing online terrifies many B2B software companies.

What Users Want: How and Why to Build Knowledge into Your Product

Speaker: Nils Davis, Principal, NPD Associates

Nils will use the example of Instagram’s Filters to talk about how putting prebuilt knowledge in your product can change the way your product is used for the better - putting you in the company of most market-leading products.

Facebook Workplace’s Julien Codorniou on turning companies into communities

Inside Intercom

As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce.

Portland, 4 Dec: Understanding Enterprise Product Companies

Mironov Consulting

What: Understanding Enterprise Product Companies. Companies building enterprise tech products are different from companies building mass consumer tech. Host: Product Tank Portland. When: Tuesday, 4 December, 6-8pm. Where: Customer.IO , 921 SW Washington St. Suite 820, Portland.

 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. Prospects want to know that a company will be around five years from now.

 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. Prospects want to know that a company will be around five years from now.

Harness Your Product Data: Better Understanding User Behavior Across Channels and Devices

Speaker: Kate Owens and Megan Bubley, SpotHero, Diana Smith, Segment, and Erin Franz, Looker

As a product leader, you are tasked with collecting and synthesizing your customer’s interactions with your product.The great news is that there are many tools used across your company which collect unique parts of your user’s journey.

 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. Prospects want to know that a company will be around five years from now.

Product Scaling Secrets from 4 Companies that Cracked the Code

ProductPlan

At the time, he says the company’s co-founder and CTO personally reviewed almost every product decision. The post Product Scaling Secrets from 4 Companies that Cracked the Code appeared first on. Leading a product team during a high-growth period can be exciting.

Same but Different: Launching Products at an Established Company

Mind the Product

Yes, because your goals are similar, whatever the company size. In a larger company, a number of departments will likely get involved in the launch process to provide the mastery you’re looking for. But in a larger company you also have a lot of people to educate. The post Same but Different: Launching Products at an Established Company appeared first on Mind the Product.

Product For Legacy Companies

svpg

I’m reprinting it here because quite a few people have written me asking how to get their old-style company to start behaving more like a modern technology-powered business. Perhaps your company began as a brick-and-mortar retailer, or an airline, or a financial services company. A financial services company creates technology to manage its customers’ assets and investments.

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Three things keep company leaders awake at night: 1) Can we sell more of what we built? 2) Can we build what we’ve planned? And 3) Are we planning the right things? Rather than departmental issues, these are product strategy issues.

How Two Companies Hooked Customers On Products They Rarely Use

Nir Eyal

Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will […]. The post How Two Companies Hooked Customers On Products They Rarely Use appeared first on Nir and Far.

Tech Companies are Addicting People! But Should They Stop?

Nir Eyal

The post Tech Companies are Addicting People! To understand technology addiction (or any addiction for that matter) you need to understand the Q-tip. Perhaps you’ve never noticed there’s a scary warning on every box of cotton swabs that reads, “CAUTION: Do not enter ear canal…Entering the ear canal could cause injury.” How is it that the one thing most people do with Q-tips is […]. But Should They Stop? appeared first on Nir and Far.

The Benefits of Product Management Training for Your Company

The Product Coalition

The Benefits of Corporate Training for Your Company The biggest companies in the world didn’t get there by taking the easy road. New hires, on the other hand, have to start from scratch to develop team and company synergy.

Why Companies Don’t Focus on Pricing

Pragmatic Marketing

Yet, many companies don’t have a company-wide effort for price management. Sure, all companies have someone or some department who does pricing but very few truly understand and focus on pricing. Even if a company decides pricing is important, they don’t know how to do it.

Products for Product People: Best Practices in Analytics

Speaker: Andrew Wynn, Senior Product Manager, Looker

How to adapt solutions for different company sizes. Who builds products for the product people? As a product manager, you know how helpful custom tailored data solutions can be to doing your job well.

Builder beware: marketing tension in product-first companies

Inside Intercom

One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. It’s a badge of honor – a badge of legitimacy – a badge of a new, better way of building a company. This led to an era of marketing-driven companies.

Builder beware: marketing tension in product-first companies

Inside Intercom

One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. It’s a badge of honor – a badge of legitimacy – a badge of a new, better way of building a company. This led to an era of marketing-driven companies.

When good companies make bad products.

Obo

Without question, Google, Facebook, and Netflix are successful companies. The post When good companies make bad products. ( This is the first in a four-part series of posts on epic product fails and how better market validation might have prevented them.) Google Glass. Facebook Home. Netflix Qwikster. What do these three things have in common? They’re all on the list of worst product flops of all time, according to 24/7 Wall Street.

Why Isn’t Pricing More Valued in Companies?

Pragmatic Marketing

A reader asked, “Why isn’t pricing more valued in companies?” First, many companies don’t know the power of pricing. My opinion: companies without an executive-led pricing initiative are certainly leaving a ton of money on the table.

New Study: 2018 State of Embedded Analytics Report

How Companies Capitalize on Analytics.6 Companies no longer have the time or luxury to treat analytics as a standalone project. Adopting a nimble SaaS mindset helps companies innovate. While I was at this company, new cloud services were developed in weeks and upgraded daily.