How to tell your company story

Inside Intercom

When I think about great storytelling, one company jumps to mind immediately: Pixar. But that same resolution is terrible for startups, or companies of any size for that matter. In early stage companies, you need a mindset that will be attracted to an uncertain journey.

Understanding Enterprise Product Companies

Mironov Consulting

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. And enterprise tech companies hire high-powered sales teams.

Hardware Companies “Selling” Software

Pragmatic Marketing

Hey hardware companies, WAKE UP!!!! Software companies have much better margins and are a zillion times more profitable. If you’re trying to defend hardware companies, you would say, “that’s because software companies have much lower costs.”

Hardware Companies “Selling” Software

Pragmatic Marketing

Hey hardware companies, WAKE UP!!!! Software companies have much better margins and are a zillion times more profitable. If you’re trying to defend hardware companies, you would say, “that’s because software companies have much lower costs.”

4 Steps to Developing Your Customer Care Strategy

Overcoming your Company’s Fear of Failing

UserVoice

Disruption” is a legitimate strategy for a company trying to break into a new market… and a legitimate fear for those already making money there. The latest generation of entrepreneurs has contributed its share of buzzwords and mantras to the business lexicon with mixed results. We all now know “unicorns” aren’t just mythical horses. And, of course, we know the best way to hone your business. Source. General_PM Product Management

What Successful Companies Do To Get Better Leads

The Secret PM Handbook

If this is happening – and often it is – your company will have a hard time making the number of sales you need to be successful. mid-sized company, number of projects, types of projects, how many project managers. Review your company’s marketing message around your product.

Why Data is key in Building a Company That Learns

Mind the Product

Facing uncertainty is a company’s biggest challenge. It doesn’t matter whether you’re in a startup or an established company, when you start work on a product, you need to validate your problem, your solution, and find your market. Some companies rely on instinct and opinions to make decisions, but this article focuses on knowledge as a decision-making model. Team / company. Hence the paradox : a company that leverages data needs to work on its culture.

How to kickstart billion dollar companies

Inside Intercom

Bangaly Kaba, Instacart’s VP of Growth, knows the typical growth journey for billion dollar companies well. Instacart is valued at nearly $8 billion and since joining, he’s helped to make the company’s services available to more than 80% of U.S.

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7 Ways Cohort Analysis can Optimize Company Performance and Results

Mind the Product

Here are seven ways cohort analysis can optimize company performance and results: 1. Gaming is a great use case because gaming companies are trying to understand UX on one mobile platform versus another.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

Tech Companies are Addicting People! But Should They Stop?

Nir Eyal

The post Tech Companies are Addicting People! To understand technology addiction (or any addiction for that matter) you need to understand the Q-tip. Perhaps you’ve never noticed there’s a scary warning on every box of cotton swabs that reads, “CAUTION: Do not enter ear canal…Entering the ear canal could cause injury.” How is it that the one thing most people do with Q-tips is […]. But Should They Stop? appeared first on Nir and Far.

How Two Companies Hooked Customers On Products They Rarely Use

Nir Eyal

Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will […]. The post How Two Companies Hooked Customers On Products They Rarely Use appeared first on Nir and Far.

UX Company vs Web Design Company: How do they differ?

UX Studio

And at the end of the day, which UX company should I choose? Web design companies. Look for a web designer if you want to put together a small website to promote your company or you will definitely never use other mediums like apps. So you meet with a web design company.

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How to Create a Product Strategy Without a Clear Company Strategy

Mind the Product

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. After all, how can you set a reasonable direction for your product when you don’t know where your company is headed?

Nine companies share 30+ best practices for creating embedded analytics products

How productboard is helping companies make the best products in 2019

ProductBoard

CompanyStarting 2019 with a bang! 2018 was an amazing year for us. We tripled our team, more than doubled our customer base, and rolled out some great new features to deliver the best product management system experience. But we’re only just getting started and planning an even bigger 2019!

Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. And variances in industry and company size add complexity to this issue. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. If your company has strong buyer relationships, you’re placing a lot of trust in those individuals to do what’s best for your company.

Should Every Company Have a CPO?

ProductCraft Debates

But plenty of companies. The post Should Every Company Have a CPO? CPOs are not new. But the explosion of SaaS combined with the evolution of product management as a discipline has resulted in the rise of the Chief Product Officer into prominence. As product teams come out of the shadows of marketing and engineering, executive recruiters are seeing increased demand for C-level product roles. appeared first on ProductCraft by Pendo

Who Drives Pricing in Growth Companies?

Pragmatic Marketing

Question: In your opinion, who should and who usually drives pricing within (tech) growth companies? Most companies I’ve spoken to, it’s all over the place. When a company is first started, the founder/CEO is heavily involved in pricing.

What Users Want: How and Why to Build Knowledge into Your Product

Speaker: Nils Davis, Principal, NPD Associates

Nils will use the example of Instagram’s Filters to talk about how putting prebuilt knowledge in your product can change the way your product is used for the better - putting you in the company of most market-leading products.

Who Drives Pricing in Growth Companies?

Pragmatic Marketing

Question: In your opinion, who should and who usually drives pricing within (tech) growth companies? Most companies I’ve spoken to, it’s all over the place. When a company is first started, the founder/CEO is heavily involved in pricing.

Should e-signature companies use Technographics?

DemandMatrix

The electronic signature industry is growing fast, the global e-signature market is expected to grow at a CAGR of 34.7% during the forecast period, to reach $9,073.1 million by 2023*.

Seattle, 25 March: Understanding Enterprise Product Companies

Mironov Consulting

What: Understanding Enterprise Product Companies. Companies building enterprise tech products are different from companies building mass consumer tech. We had a lively session about how this changes company-wide behavior and how it shapes product management.

5 Ways Your Company May Be Misusing OKRs

The Product Coalition

It certainly helps that Google, Amazon, Dropbox and other tech super-companies attribute so much of their success to them. Many companies are either implementing or have already implemented OKRs. many companies fall into this trap. For many companies that’s too forgiving?—?they

Harness Your Product Data: Better Understanding User Behavior Across Channels and Devices

Speaker: Kate Owens and Megan Bubley, SpotHero, Diana Smith, Segment, and Erin Franz, Looker

As a product leader, you are tasked with collecting and synthesizing your customer’s interactions with your product.The great news is that there are many tools used across your company which collect unique parts of your user’s journey.

Reinvent Yourself. Your Company’s Future Depends on It

ProductCraft

Your Company’s Future Depends on It appeared first on ProductCraft by Pendo. Although only in his mid-30s, Sam Barnett has been lots of different people. He’s been the hotshot CEO of a London ad tech startup and a “reluctant” chief product officer at a global enterprise. He’s ping-ponged between urbane poseur and aspiring surfer. He’s thrived when bootstrapped yet struggled under the weight of millions in outside. Read more » The post Reinvent Yourself.

Five Tips for Introducing Product Management to Your Company

Roman Pichler

Establish a clear vision for introducing a product management group and explore why your company would benefit from it. To get executive management on your side, help them understand how a product management group would benefit the company. 1 Establish a Clear Vision.

Company Culture Starts at Day Zero

The Product Coalition

COMPANY CULTURE STARTS AT DAY 0 I’ve been giving some thought to company culture and a recent discovery made me connect some observations I’ve been having separately for years. EMPLOYEE 0 This struck me as an apt metaphor for company culture.

Same but Different: Launching Products at an Established Company

Mind the Product

Yes, because your goals are similar, whatever the company size. In a larger company, a number of departments will likely get involved in the launch process to provide the mastery you’re looking for. But in a larger company you also have a lot of people to educate. The post Same but Different: Launching Products at an Established Company appeared first on Mind the Product.

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Three things keep company leaders awake at night: 1) Can we sell more of what we built? 2) Can we build what we’ve planned? And 3) Are we planning the right things? Rather than departmental issues, these are product strategy issues.

How to make a company’s processes transparent?

The Product Coalition

Today, few companies can brag about being transparent. Therefore, when a company is looking for a partner, the one with the most transparent policy will win the race. Over two decades the processes encouraging/assuring company transparency was supervised by Intetics president and CEO.

 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. Prospects want to know that a company will be around five years from now.

 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. Prospects want to know that a company will be around five years from now.

 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. Prospects want to know that a company will be around five years from now.

Products for Product People: Best Practices in Analytics

Speaker: Andrew Wynn, Senior Product Manager, Looker

How to adapt solutions for different company sizes. Who builds products for the product people? As a product manager, you know how helpful custom tailored data solutions can be to doing your job well.

Making the switch to sell for a product-led company

ProductBoard

It was a Tuesday morning. Our team was gathered around a long conference room table, each of us seated comfortably, coffee cups in hand, and necks craned. Two Goldendoodles splayed out in the laps of their doting companions.

Facebook Workplace’s Julien Codorniou on turning companies into communities

Inside Intercom

As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce.

Product For Legacy Companies

svpg

I’m reprinting it here because quite a few people have written me asking how to get their old-style company to start behaving more like a modern technology-powered business. Perhaps your company began as a brick-and-mortar retailer, or an airline, or a financial services company. A financial services company creates technology to manage its customers’ assets and investments.

Portland, 4 Dec: Understanding Enterprise Product Companies

Mironov Consulting

What: Understanding Enterprise Product Companies. Companies building enterprise tech products are different from companies building mass consumer tech. Host: Product Tank Portland. When: Tuesday, 4 December, 6-8pm. Where: Customer.IO , 921 SW Washington St. Suite 820, Portland.

New Study: 2018 State of Embedded Analytics Report

How Companies Capitalize on Analytics.6 Companies no longer have the time or luxury to treat analytics as a standalone project. Adopting a nimble SaaS mindset helps companies innovate. While I was at this company, new cloud services were developed in weeks and upgraded daily.