How to tell your company story

Inside Intercom

When I think about great storytelling, one company jumps to mind immediately: Pixar. But that same resolution is terrible for startups, or companies of any size for that matter. In early stage companies, you need a mindset that will be attracted to an uncertain journey.

Hardware Companies “Selling” Software

Pragmatic Marketing

Hey hardware companies, WAKE UP!!!! Software companies have much better margins and are a zillion times more profitable. If you’re trying to defend hardware companies, you would say, “that’s because software companies have much lower costs.”

Hardware Companies “Selling” Software

Pragmatic Marketing

Hey hardware companies, WAKE UP!!!! Software companies have much better margins and are a zillion times more profitable. If you’re trying to defend hardware companies, you would say, “that’s because software companies have much lower costs.”

Understanding Enterprise Product Companies

Mironov Consulting

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. And enterprise tech companies hire high-powered sales teams.

Nine companies share 30+ best practices for creating embedded analytics products

BUSINESS INTELLIGENCE 9 Companies share 30+ best. In search of best practices for designing, building and launching successful analytics products, Birst, an Infor® company, interviewed nine companies across different industries and. companies referenced in this document.

What Successful Companies Do To Get Better Leads

The Secret PM Handbook

If this is happening – and often it is – your company will have a hard time making the number of sales you need to be successful. mid-sized company, number of projects, types of projects, how many project managers. Review your company’s marketing message around your product.

Overcoming your Company’s Fear of Failing

UserVoice

Disruption” is a legitimate strategy for a company trying to break into a new market… and a legitimate fear for those already making money there. The latest generation of entrepreneurs has contributed its share of buzzwords and mantras to the business lexicon with mixed results. We all now know “unicorns” aren’t just mythical horses. And, of course, we know the best way to hone your business. Source. General_PM Product Management

Who Drives Pricing in Growth Companies?

Pragmatic Marketing

Question: In your opinion, who should and who usually drives pricing within (tech) growth companies? Most companies I’ve spoken to, it’s all over the place. When a company is first started, the founder/CEO is heavily involved in pricing.

Who Drives Pricing in Growth Companies?

Pragmatic Marketing

Question: In your opinion, who should and who usually drives pricing within (tech) growth companies? Most companies I’ve spoken to, it’s all over the place. When a company is first started, the founder/CEO is heavily involved in pricing.

7 Ways Cohort Analysis can Optimize Company Performance and Results

Mind the Product

Here are seven ways cohort analysis can optimize company performance and results: 1. Gaming is a great use case because gaming companies are trying to understand UX on one mobile platform versus another.

Why “Build or Buy?” Is the Wrong Question for Analytics

companies get caught up in the “build versus buy” debate. In this approach, a company partners. INTRODUCTION 2WHEN TO BUILD YOUR OWN ANALYTICS The first instinct for many software companies is to. Even as companies grow and modernize, the primary. For companies.

Portland, 4 Dec: Understanding Enterprise Product Companies

Mironov Consulting

What: Understanding Enterprise Product Companies. Companies building enterprise tech products are different from companies building mass consumer tech. Host: Product Tank Portland. When: Tuesday, 4 December, 6-8pm. Where: Customer.IO , 921 SW Washington St. Suite 820, Portland.

Company Culture Starts at Day Zero

The Product Coalition

COMPANY CULTURE STARTS AT DAY 0 I’ve been giving some thought to company culture and a recent discovery made me connect some observations I’ve been having separately for years. EMPLOYEE 0 This struck me as an apt metaphor for company culture.

Facebook Workplace’s Julien Codorniou on turning companies into communities

Inside Intercom

As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce.

Five Tips for Introducing Product Management to Your Company

Roman Pichler

Establish a clear vision for introducing a product management group and explore why your company would benefit from it. To get executive management on your side, help them understand how a product management group would benefit the company. 1 Establish a Clear Vision.

Top 10 industries for monetizing data: Is yours one of them?

Telecom giants, retailers, financial services institutions, healthcare providers, and utility companies. card companies can tailor their offerings, extend additional. company, to provide information visibility and insights across the entire manufacturing. Monetizing the.

How to Create a Product Strategy Without a Clear Company Strategy

Mind the Product

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. After all, how can you set a reasonable direction for your product when you don’t know where your company is headed?

Same but Different: Launching Products at an Established Company

Mind the Product

Yes, because your goals are similar, whatever the company size. In a larger company, a number of departments will likely get involved in the launch process to provide the mastery you’re looking for. But in a larger company you also have a lot of people to educate. The post Same but Different: Launching Products at an Established Company appeared first on Mind the Product.

 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. Prospects want to know that a company will be around five years from now.

 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. Prospects want to know that a company will be around five years from now.

New Study: 2018 State of Embedded Analytics Report

How Companies Capitalize on Analytics.6 Companies no longer have the time or luxury to treat analytics as a standalone project. Adopting a nimble SaaS mindset helps companies innovate. While I was at this company, new cloud services were developed in weeks and upgraded daily.

 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. Prospects want to know that a company will be around five years from now.

Product For Legacy Companies

svpg

I’m reprinting it here because quite a few people have written me asking how to get their old-style company to start behaving more like a modern technology-powered business. Perhaps your company began as a brick-and-mortar retailer, or an airline, or a financial services company. A financial services company creates technology to manage its customers’ assets and investments.

How Two Companies Hooked Customers On Products They Rarely Use

Nir Eyal

Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will […]. The post How Two Companies Hooked Customers On Products They Rarely Use appeared first on Nir and Far.

Tech Companies are Addicting People! But Should They Stop?

Nir Eyal

The post Tech Companies are Addicting People! To understand technology addiction (or any addiction for that matter) you need to understand the Q-tip. Perhaps you’ve never noticed there’s a scary warning on every box of cotton swabs that reads, “CAUTION: Do not enter ear canal…Entering the ear canal could cause injury.” How is it that the one thing most people do with Q-tips is […]. But Should They Stop? appeared first on Nir and Far.

5 Early Indicators Your Embedded Analytics Will Fail

For companies that embed analytics, their. companies—and too many times we’ve seen. Out of the companies. Companies incur technical debt that may. Companies scrambling to fix their. Companies that. companies start their journeys by adding basic.

Builder beware: marketing tension in product-first companies

Inside Intercom

One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. It’s a badge of honor – a badge of legitimacy – a badge of a new, better way of building a company. This led to an era of marketing-driven companies.

Everything B2B SaaS Companies Need to Know About Roadmapping

The Product Coalition

Your roadmap is one of the most important things you’ll produce as a SaaS company. I wrote this guide to answer all of those questions, and tell you everything you need to know about roadmapping at a SaaS company.

B2B 90

Why Companies Don’t Focus on Pricing

Pragmatic Marketing

Yet, many companies don’t have a company-wide effort for price management. Sure, all companies have someone or some department who does pricing but very few truly understand and focus on pricing. Even if a company decides pricing is important, they don’t know how to do it.

Builder beware: marketing tension in product-first companies

Inside Intercom

One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. It’s a badge of honor – a badge of legitimacy – a badge of a new, better way of building a company. This led to an era of marketing-driven companies.

The 5 Levels of Analytics Maturity

for companies of any size to jump into the fray with their. adoption… Companies must. McKinsey & Company December 2016 TWEET THIS 4really well, the natural human tendency to want more of something. Five to ten years ago, companies began with.

Why Isn’t Pricing More Valued in Companies?

Pragmatic Marketing

A reader asked, “Why isn’t pricing more valued in companies?” First, many companies don’t know the power of pricing. My opinion: companies without an executive-led pricing initiative are certainly leaving a ton of money on the table.

What VCs Look For in a Product-Driven Company

ProductCraft

The post What VCs Look For in a Product-Driven Company appeared first on ProductCraft by Pendo. Spark Capital partner Megan Quinn shared a telling insight with me back in February, that one of her “joys in life” is having a product-oriented CEO.

What technological innovation really means for your product and company

The Product Coalition

Technology’s rate of improvement is increasing in a fast pace and advancements are being made in a variety of fields that, combined, shift the way we do business, run our companies and even relate to one another. It is far beyond from common sense!

Why do Cloud Companies need Technographics to Enable Product Marketing Effectiveness and Innovation?

DemandMatrix

Did you already know that more than half of the world’s companies (already using Cloud) will adoptan all-in cloud strategy by 2021? Data Enrichment

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Companies like Tableau (which raised over $250 million when it had its IPO in. For companies that. Companies that rely on a combination. A full 64 percent of companies that combined build. Comparatively, only 51 percent of companies that.

How to Incorporate Services in Product Companies

Tech Product Management

In this episode of the IoT Product Leadership podcast, we discuss how to incorporate services in product companies. The post How to Incorporate Services in Product Companies appeared first on Daniel Elizalde. This is a very special episode. My guest today is Cesar Gamez, Director of Global Integration Services at National Instruments. Cesar and I have been friends for many years. We’ve worked together and he has been my […].

Dreamforce, Salesforce and Best-fit CRMs for your B2B Company

DemandMatrix

Dreamforce, the world’s favorite (and largest) technology conference hosted by Salesforce (the world’s number 1 CRM provider) is just round the corner. It’s the biggest meet up for technology leaders. Technographics account-based marketing

B2B 60

Palo Alto, 22 May: Understanding Enterprise Product Companies

Mironov Consulting

What: Understanding Enterprise Product Companies. Companies building enterprise tech products are different from companies building mass consumer tech. We’ll talk about how this changes company-wide behavior and how it shapes product management.

How pre-product ICOs kill companies

The Product Coalition

Source: Mangrove Capital Partners There’s no doubt an ICO offers a compelling value proposition for a pre-product founder: Raise a ton of money at an early stage without giving away control of your company and without dealing with annoying VCs.

What Users Want: How and Why to Build Knowledge into Your Product

Speaker: Nils Davis, Principal, NPD Associates

Nils will use the example of Instagram’s Filters to talk about how putting prebuilt knowledge in your product can change the way your product is used for the better - putting you in the company of most market-leading products.