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Consumer-Generated Marketing: Tools You Can Use to Grow Your Product

The Product Coalition

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. In today’s highly saturated marketing environment, exorbitant marketing costs and big budgets are often required for effective promotion. What is consumer-generated marketing?

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Dark Funnel in SaaS: How To Confront Dark Funnel and Make It Work for You?

Userpilot

Unfortunately, traditional marketing and sales funnels aren’t enough. The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. Make use of branded conference swag to promote your company at conferences and raise positive awareness.

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7 Methods To Collect Customer Feedback for SaaS [+ Examples]

Userpilot

Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions. Perform product analytics to analyze feature usage and identify patterns, use heatmaps to gather user behavior insights, and track session recordings to find friction points. with the support team.

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Appcues vs Userlane: What’s the Difference, and Is There a Better Option?

Userpilot

While it’s a relatively new term to enter the SaaS lexicon, there are already a number of choices on the market. Being one of the oldest on the market, we can thank Appcues for introducing the SaaS world to some of the features we use today when building in-app experiences (one of our favorites being checklists, for example).

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Best Customer Feedback Examples From SaaS Companies

Userpilot

Third-party feedback can make your product or service sound more credible to potential customers. With product-market fit surveys, you can figure out if you’re targeting the right market with the right product. It doesn’t matter whether customers provide positive or negative feedback. Product-market fit survey example.

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How to Build a Strong Product Go-To-Market Strategy That Drives Adoption?

Userpilot

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

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GainsightPX for In-App Messaging: Features, Pricing, and Review

Userpilot

TL;DR GainsightPX is a good choice for in-app messaging and it comes with features such as self service support, in-app resource center, and onboarding checklists. GainsightPX is one of the most prominent product experience platforms in the market. Let’s get started! However, it does have its fair share of flaws.