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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

April Dunford BoS USA Online 2020 from Business of Software Conference. So I use it as a forcing function to clarify my thinking around a thing that I’ve been doing both when I was a VP marketing, working inside companies, but also as a, as a consultant, a thing that I’ve been doing with my clients a lot. Upcoming Events.

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How to build, manage and scale a sales team – 12 strategies from the experts

Intercom, Inc.

Most users view a product only through the lens of their own use, not through the needs and habits of all the users in their enterprise (which is a view someone at the top, such as a Chief Information Officer, is more likely to have). Train reps for effectiveness, not just efficiency. At that time, my company had 50 employees.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I think of it as go-to-market consulting. Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. My approach is super tactical. It didn’t exist 15 years ago.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I think of it as go-to-market consulting. Doug: Here’s a little background on Emergence: We are hyper focused on B2B enterprise SAAS companies. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. My approach is super tactical. It didn’t exist 15 years ago.

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Rules & Tools For Scaling Software Sales | Stephen Allott, Seedcamp| BoS Europe 2018

Business of Software Conference

Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Stephen Allott (Seedcamp) – Rules & Tools For Scaling Software Sales from Business of Software Conference. Stephen Allott : Sales. or a consultant or thinking about doing a startup?