Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020
Business of Software Conference
NOVEMBER 30, 2020
April Dunford BoS USA Online 2020 from Business of Software Conference. And so this set of data right here, I pulled from this amazing book called The Challenger Sale, which did it did a great big long to go in depth research study of what makes a good salesperson effective. And what do enterprise buyers actually want in sales people?
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