Userpilot

JULY 17, 2025

Your current tools and strategies determine the next best step for improving your lifecycle messaging. Mailchimp, HubSpot) We have some in-app messages, but they’re basic A mix of different tools that aren’t connected We don’t have a clear strategy yet It’s time to automate and personalize your lifecycle messaging.

Onboarding KPIs

Business of Software Conference

JULY 24, 2025

You need to “describe the change in the wind” by providing a fuller picture: Where it’s Coming From: Explain the research, analysis, or new information that led to this decision. Focus on “F&F”: Feedback & Frameworks in Execution When it comes to executing new strategies, don’t just give directives.

User Testing

UX Planet

JUNE 13, 2025

The results may be slightly less consistent, but that’s a trade-off better addressed by hiring specialists in design systems. As a designer, you can either specialize in a specific area, like design systems or UX research, gradually growing in seniority and eventually becoming a valued expert or consultant.

User Testing

Amplitude

NOVEMBER 14, 2017

Early in my career as a product manager, I remember being introduced to the process of user research in a way that made it seem like a monumental undertaking. A typical user research cycle looked like this: write up an agenda. With all of those steps, user research became a chore. 7 tips to help you actually do user research.

User Testing

The Product Guy

JUNE 18, 2020

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations.

Product Research

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools

Alchemer Mobile

NOVEMBER 10, 2020

quickly adopted curbside services during the coronavirus pandemic and launched in-app surveys to better understand the customer experience. and Robi Ganguly , CEO and Co-founder of Apptentive, discussed these strategies in their keynote presentation at the Mobile On Air Conference last month. For example, Gap Inc. The post Gap Inc.

User Testing

Intercom, Inc.

APRIL 19, 2018

Yet competition and the exponential rate of change in software are pushing against that mission. Enter our philosophy of Run Less Software. It means reducing choices amongst engineering teams and standardizing technology, so our team can spend as much time as possible delivering value to customers. Why did we choose them?

Research Software

Product Innovation Educators

APRIL 30, 2018

One that stands out is Ben Brenton, Chief Innovation Officer at Snap-on Tools , who shared that he takes their product teams to meet with customers four days a week. It is often expressed as voice of the customer, or VoC, research. 4:50] What tools do you use for Voice of the Customer research?

Research Software

Product Innovation Educators

SEPTEMBER 16, 2024

Two Ways to Define Innovation Jerry and Terry shared how they think about innovation: Terry: Creating a better mousetrap: This means making meaningful improvements to existing products or creating new, viable solutions that add real value for customers. Generating ideas Using various techniques to produce potential solutions 5.

Research Software

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence

Product Innovation Educators

OCTOBER 30, 2023

First, I do internet research. I go out into the field with customers and see what solutions they’re using today and what problems they’re facing. It was a technological marvel. We sold it in the market place and started getting feedback. When I derive use cases, there are three ways that I pursue in parallel.

User Testing

Intercom, Inc.

OCTOBER 13, 2020

At Intercom, we have taken advantage of these technologies relatively early. So, modern machine learning opens up vast possibilities – but how do you harness this technology to make an actual customer-facing product? A complex system that works is invariably found to have evolved from a simple system that worked”.

Artificial Inteligence

Intercom, Inc.

JUNE 28, 2018

Too many startups focus on the first S in SaaS, but they forget all about the second one. When software and service aren’t equal priorities, it’s impossible to build a successful company. When I moved to Silicon Valley in 2007, self-serve software was all the rage. There are obvious benefits to selling self-serve software.

Research Software

Intercom, Inc.

NOVEMBER 3, 2022

Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams. Whether you’re fully remote or not, setting up the right tools and processes will help you manage your team collaboratively and productively without resorting to intrusive surveillance.

Feedback Software

Product Innovation Educators

SEPTEMBER 13, 2021

Today we are talking about the journey from software developer to product manager and some key challenges encountered as a product manager. 1:41] Please tell us about your journey from software developer to product manager. I started as a software developer in an intelligence unit in the Israeli army. How do you approach that?

Research Software

Product Innovation Educators

SEPTEMBER 30, 2024

PDMA and the Inspire Innovation Conference The PDMA, founded in 1976, is the longest-running professional association for product managers, leaders, and innovators worldwide. PDMA contributes significantly to research and knowledge in the field of product innovation.

Research Software

Userpilot

JANUARY 3, 2022

How big of an impact can the right product tool make on your product management efforts? The answer depends on your use case and which tool you choose. But with the right tools for the job, a product manager can make some truly transformative contributions to product development. What is a product tool?

Analytic Tools

Userpilot

AUGUST 30, 2024

Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. Here are seven of the best advertising campaign examples in SaaS: 1. Uses humor to highlight the users’ pain points and position Userpilot as a no-code solution to track in-app user behavior.

Feedback Software

Mind the Product

JULY 24, 2019

Mind the Product founder Martin Eriksson opened the conference by reminding us why we gather each year. We have to focus on the basics to answer this question – research, understanding our customers and their needs, and discovering what we could build that is valuable, feasible, and desirable. Mind the Platform.

Research Software

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is the purpose of customer acquisition in SaaS? This article answers that and more. Book a demo now to learn more.

Research Software

Roman Pichler

OCTOBER 6, 2020

What architecture patterns and technologies may be used? In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. How can the product be built?

Product Research

Intercom, Inc.

APRIL 12, 2018

As the CEO of Dribbble, a global community and invite-only platform for designers to share and find work, Zack Onisko faces a unique challenge: how do you grow a gated product? Stewart: Thinking back to Dribbble in its earliest days, it was fundamentally a place for designers to post work in progress and get feedback.

Feedback Software

Userpilot

JULY 23, 2024

This article will break down the stages of a product development life cycle and tools that can help you deliver a great product. Key stages of the product development life cycle: Ideation : Conduct market research and brainstorm potential solutions to the challenges. Conduct research with user surveys.

Analytic Tools

Product Talk

JULY 12, 2017

They’ve read the industry books, they attend the popular product conferences , and they follow all the leading blogs. Last May, I spoke at the Front conference in Salt Lake City. Resources Mentioned: Tools: Adobe Creative Suite. 2017 Product Conferences. Conferences: Front Conference. They’ve got this.

Product Research

ProductPlan

MAY 3, 2023

While this sometimes makes sense for our products—prioritizing net new functionality or fixing bugs over improving issues with palatable workarounds—this mentality really sets us back with our internal tools and processes. Your business is more than just the product on a shelf or in an app store, it’s the entire operation.

Analytic Tools

The Product Guy

OCTOBER 4, 2019

And software developers and testers want to know that their time spent writing and testing code is purposeful. This article shares how I approached the problem, the solutions I’ve implemented, and the results I’ve seen. Luckily my introverted, structured, research-heavy nature is well suited to problems like these.

Reporting Tools

Mind the Product

APRIL 21, 2020

Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. and at conferences across the US and Europe. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. and at conferences across the US and Europe.

Product Research

Product Talk

SEPTEMBER 6, 2023

In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. Let’s have feedback loops. Lots of that.

Product Research

Product Talk

OCTOBER 9, 2019

Last month, I spoke at the Business of Software (BoS) conference in Boston. We need to teach managers how to give better feedback. This sets managers up to give feedback on those outputs. We simply don’t know enough about the context in which the decision was made to give better feedback. We’ll look at both today.

Feedback Software

The Product Coalition

MAY 5, 2022

As a Product Manager, I’ve built my career on building tools and experiences that not only make people’s’ lives simpler, but bring them a little joy along the way, too. First at Etsy and now at Slack, I’ve helped to grow software solutions from highly adored, niche products to household names serving millions of people every day.

User Testing

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. They’re weighing various options available in the market, including your SaaS product.

Research Software

Product Talk

OCTOBER 10, 2018

Last week, I was in Cleveland for the Industry Product Conference. And you may also have a few of these other folks: data analysts, user researchers, product marketing, or customer success folks. We’ve all been there—sitting in a conference room having an endless debate about the right thing to build. We assume they’ll go well.

Product Research

Userpilot

JULY 16, 2024

As a SaaS professional, you’ve probably asked yourself, “What’s tech product management?” To thrive as a technical PM, you need to have essential skill such as knowledge of Agile methodologies, familiarity with software engineering principles, leadership and communication. Develop the product vision and expand on the strategy.

Analytic Tools

Userpilot

JULY 15, 2022

The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. Make use of branded conference swag to promote your company at conferences and raise positive awareness. What is the dark funnel in SaaS?

Analytic Tools

The Product Coalition

JANUARY 27, 2022

At the beginning of any software development project, managers think of which methodology is between waterfall and agile. It’s essential to follow clearly defined processes or software development life cycle (SDLC) to ensure software development quality. Waterfall and agile: A smart method or bad solution?

Reporting Tools

Product Talk

APRIL 17, 2024

We’re a 14-year-old company that started off as an ads business, and we’re transitioning into a SaaS business. We have five product managers, one UX researcher , five designers—one of them director of design, leading the design team. It sounds like you are responsible for product, design, and research. Teresa: Okay.

Product Research