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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

In-app strategies for converting free or trial users to paying customers. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Be strategic with your SEO; leverage contextual CTAs and have highly optimized landing pages encouraging users to sign up for your tool.

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Breaking through the hype: a practical guide to building an effective AI strategy

Modus Create

In our 2023 research, 39% of enterprises cited AI as a top initiative in the coming year, more than any other initiative. Larry Fitzpatrick, Executive Vice President and CTO of OneMain Financial, the leading nonprime lender in the United States, provides insight into how the world’s top executives plan to leverage AI technology.

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The Differences, Pros and Cons Between Waterfall and Agile Methodologies

The Product Coalition

At the beginning of any software development project, managers think of which methodology is between waterfall and agile. It’s essential to follow clearly defined processes or software development life cycle (SDLC) to ensure software development quality. Waterfall and agile: A smart method or bad solution?

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Information silos: what are they, and how do you prevent them?

Nulab

Picture this: you’re working on a project with a team of people located in different parts of the world. You’re communicating via email, video, or some other messaging platform, and everyone is working on their own individual tasks. Information silos stem from poor communication between departments or teams.

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Unlocking the Power of Customer Journey Optimization: An Ultimate Guide

Userpilot

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Consideration At this stage, prospects research and compare options. Earn advocacy by exceeding expectations and proactively seeking referrals, reviews, testimonials, and feedback. The goal is repeat purchases.

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What we Learned at #mtpcon San Francisco 2019

Mind the Product

Mind the Product founder Martin Eriksson opened the conference by reminding us why we gather each year. We have to focus on the basics to answer this question – research, understanding our customers and their needs, and discovering what we could build that is valuable, feasible, and desirable. Mind the Platform.

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BoS USA 2023 – The Sigmacorn Notes

Business of Software Conference

As usual, you really had to be there but here are the Sigmacorn notes… 9:00 Mark Littlewood: Opening remarks Welcome to BoS! How will we win?