Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. You can easily construct negative personas if you gather data and properly evaluate it.

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

Actuation Consulting

MARCH 28, 2018

Some commonly used criteria are: Is the market attractive? Is it a good time to enter the market? What’s the market’s potential value? Can you differentiate your product from others out there? Does the proposed product align with your company’s goals and objectives? Can you be competitive?

Construction 40

Construction Differentiation Consulting Customer Experience 40

The Product Coalition

FEBRUARY 26, 2022

From this education, the influence of elaborate management consulting style frameworks appeared, which frankly, stakeholders care very little about. This isn’t about team productivity mind you, but individual product managers productivity. I suspect this came about to encourage people to trust our judgement.

User Testing 167

User Testing Weak Development Team Customer Experience Customer Feedback 167

PMLesson's Ace the PM Interview

AUGUST 19, 2020

Ultimately, this form of experimental design is one of the many ways to objectively compare and contrast aspects of product choices that may otherwise be difficult to quantify. Many elements of a product may traditionally be thought to be subjective. Whether a button is red or blue could be chalked up to a preferential choice.

User Testing 52

User Testing Product Research Testing Customer Experience 52