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Negative Persona in SaaS: Why You Need to Have One and How to Create It

Userpilot

But what about the customer on the opposite end? Negative personas accurately portray the users least likely to find value in your product. So it differs from personas which are mostly product users. A negative persona helps you improve customer fit by revealing customer profiles that lower your retention rate.

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Bootstrapping To 10 Million – The Story Of Kovai.co

Userpilot

2,000+ customers. By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. He kickstarted a successful career as an IT consultant, working with companies like Microsoft, Accenture, and Fidelity. 5 products. How did Kovai make it here today? Presently, Kovai.co

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The 15 Best SaaS Blogs To Learn New Techniques and Make Data-Driven Decisions [+ SaaS Bloggers & Influencers]

Userpilot

The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. User onboarding and Product adoption – Userpilot.

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Growth Marketing Strategy: What It Means and How to Do It in SaaS [+ Examples]

Userpilot

You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. A/B test landing pages to increase customer acquisition.

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The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

Outbound vs. Inbound. One of the content marketing plays that helped Visme gain over 8 million users and pass 2M monthly organic traffic. The plays the current Director of SEO at Shopify has used in the last 10 years to help companies acquire +100M users. Inbound and Outbound Success Stories. Content Marketing.