Consulting Enterprise Positioning Sales Training 
Intercom, Inc.
NOVEMBER 20, 2018
Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Close the deal.
Business of Software Conference
NOVEMBER 30, 2020
So I use it as a forcing function to clarify my thinking around a thing that I’ve been doing both when I was a VP marketing, working inside companies, but also as a, as a consultant, a thing that I’ve been doing with my clients a lot. And what do enterprise buyers actually want in sales people? So here we go.
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Mironov Consulting
JULY 27, 2023
Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies. That This is a must-close.”
Intercom, Inc.
JANUARY 16, 2019
Most users view a product only through the lens of their own use, not through the needs and habits of all the users in their enterprise (which is a view someone at the top, such as a Chief Information Officer, is more likely to have). Train reps for effectiveness, not just efficiency. it all “works”.
The Product Coalition
FEBRUARY 26, 2022
I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results. This is especially true in enterprise software and it’s this idea that talking with sales teams is broadly fruitful.
Intercom, Inc.
JULY 5, 2018
I think of it as go-to-market consulting. Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. My approach is super tactical. It didn’t exist 15 years ago.
Intercom, Inc.
JULY 5, 2018
I think of it as go-to-market consulting. Doug: Here’s a little background on Emergence: We are hyper focused on B2B enterprise SAAS companies. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. My approach is super tactical. It didn’t exist 15 years ago.
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