Remove Consulting Remove Events Remove Positioning Remove Product launches
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5 Truths of Building a Product Launch Strategy

Amplitude

A lot of teams obsess about getting everything perfect for product launch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. In the Mad Men world of marketing, a huge launch day could be vital in building hype. There are marketing emails to assemble.

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What is the Product Manager Career Path? [Ultimate Guide]

The Product HQ

Members of the PHQ Slack community regularly host awesome events for product managers to swap tips and learn from one another. In San Francisco, Vinay Melwani (Product Manager at HouseCanary) has organized a monthly morning meetup called AM | PM. The following are the different career paths you can follow as a product manager.

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5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book

Business of Software Conference

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs. Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Lena’s largest contributions to the Product Management field.

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How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. Product marketers are also expected to be creative. PMA also has a podcast and Slack Community.

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The Art of Developing Your Launch Strategy

Actuation Consulting

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. The Completed Launch Strategy.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. When : February 18 Where: Virtual Who: Product Managers from Nextdoor, Netflix, Salesforce, Walt Disney, and more. March Product Conferences. Table of contents.