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Five Essential Skills for Product Marketing Managers

PMLesson's Ace the PM Interview

It's important to be able to think outside of the box - whether it's for building creative assets for a marketing campaign or to give feedback during the product design process. Here are some exercises that might help boost your creative skills: Think about some products you use often. How would you market them?

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The Perfect World and the Real World of Product Research

The Product Coalition

Future-Backwards Exercise: Bring relevant stakeholders together to imagine the best and worst possible futures that could happen given the company’s current vision, strategy, and market conditions. Look for troubling trends like increasing churn, low engagement, or a growing number of bugs.

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Needfinding

ProductPlan

Here is how consulting firm Jump Associates sums up the key step of needfinding , which separates it from most other forms of user research: “Researchers obtain the richest information on people’s needs by observing and interviewing customers first-hand. This time, you decide to try a needfinding exercise.

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Senior Product Manager Interview Questions

The Product HQ

On the other hand, this question also serves as a solid introductory exercise for candidates that allows recruiters to then segway into other facets of product management worth questioning. Gartner: Gartner is a management consulting company that provides executives with industry-specific insights and knowledge that enables them to succeed.

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Women in Product, Women in SaaS – Stories from 9 Inspiring Female Influencers in Tech

Userpilot

Elizabeth Grantham – Founder and Product Owner at TheOptimal.me – subscription exercise plans for mature women. Aunkita Nandi – Managing Director and Product Manager at Tier5 Technology Solutions Pvt Ltd – web development and digital marketing products. What is your background? and decided to create it!

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Best Customer Feedback Software for SaaS Businesses

Userpilot

Here are some sobering facts: Market research experts Dimensional Research asked consumers which factors impact their level of trust in companies the most. Otherwise the whole exercise was a waste of time and resources! The number one answer? Customer service.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

” One-on-One Consulting Most customer training efforts begin as one-on-one consulting. Add to that the fact that customers appreciate one-on-one consulting. ” One-on-one consulting can benefit the person overseeing the training as well, since it gives them an outstanding view of the real needs of customers. .