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Who is Marty Cagan: Background, Books, Product Management Tips, and More

Userpilot

He is perhaps most recognized for his influential work as a consultant, writer, and speaker on product management, particularly within the realm of software and technology companies. Marty Cagan is the founder of the Silicon Valley Product Group (SVPG), a consultancy firm that helps companies build successful products.

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Digital transformation is more than AI: you still need a customer-focused strategy

Modus Create

Generative AI captured the world’s imagination and received unprecedented attention. As enterprise leaders, we need to figure out how AI augments and supports overall digital initiatives before blindly investing. Every year is a year of disruption. But 2023 felt different.

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In Scope for My Role?

Mironov Consulting

Something that comes up periodically in my product leadership coaching sessions: “As a Director or VP of Product, how do I get folks outside my immediate span of control to make improvements or do their jobs better or take my advice?”    In scope means that they own the decision/action, but might consult others. 

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Trial and Error of Building a Culture of Experimentation in Marketing | Rand Fishkin

AB Tasty

Previously, Rand was the co-founder and CEO of Moz, where he started SEOmoz as a blog that turned into a consulting company, then a software business. Experiment with AI For Rand, the AI boom is more realistic and interesting than previous big tech trends. What else can you learn from our conversation with Rand Fishkin?

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Product Strategy Depends on Company Strategy

Mironov Consulting

  Approaches need to be appropriate to the organization and leadership, rather than about personal aggrandizement or short-term politics. Sound Byte Product can’t build a thoughtful product strategy without an overall company strategy to hang it on. 

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What Do We Owe Our Teams?

Mironov Consulting

 Last week, though, in my product leadership workshop , we had an extended discussion about the core people-and-organizational obligations we have toward those who work for us. (If   (Probably doesn't work yet, or gives generically bad advice 100x faster than humans.)

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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Generative AI may help here, if we trust it enough to risk seven-figure revenue on the answers being correct.  Hallucinations  Hallucinations can be costly, and LLMs tend to be trained on aging content.)