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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

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510: How to use these AI tools to create a product brief – with Brian Collard

Product Innovation Educators

Market Research Techniques Brian explains how AI is revolutionizing market research, offering new ways to gather and analyze data. Persona Generation AI can help create more detailed and data-driven user personas, including the generation of synthetic personas based on market trends and user data.

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How to build AI into product development

Modus Create

AI is impacting industries in profound ways and there are a lot of potential use cases for you to experiment with. Perform market research After generating your initial experiments and ideas, it’s time to ask your customers if they are interested. More enhanced video capabilities? A text editor?

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How to Become a Product Specialist [+Tools and Resources]

Userpilot

Also, it’s a good idea to gain professional experience in an entry-level marketing or sales role. For instance, you can pursue an internship in market research or work as a sales rep. You can even transition into leadership roles in marketing and sales. They should also be able to extract actionable insights from it.

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Product Specialist Career Path

Userpilot

You can even transition into leadership roles in marketing and sales. Others choose to launch consultancy firms where they help SaaS businesses improve their product offerings. Also, it’s a good idea to gain professional experience in an entry-level marketing or sales role.

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Beyond the Hype: AI for Strategic Foresight

BrainMates

Pairing with Generative AI can aid backcasting by helping product teams think more boldly and plan more effectively. You might run the same queries through different LLMs (such as ChatGPT, Gemini or Perplexity) and supplement AI insights with human-sourced expert reports, market research, and customer feedback.