Remove Consulting Remove Product Marketing Remove Sales Training Remove UX
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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

Free Q&A with Alex Osterwalder Psychology for UX Masterclass. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. What’s their ideal customer, their ideal customer is someone who’s a little bit more sophisticated on the sales training bit, right.

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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

 Product folks spend at least half of their time with their maker teams (product, engineering, design) trying to build and ship software that’s of broad interest to the market segment.  Plus  Plus frequent updates on everything for the C-suite.  So  (See the chocolate cake problem.)

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The Great Silence

The Product Coalition

To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space. I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results.