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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. Historically sales training has been a pretty low priority for most entrepreneurs.

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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

 Plus time with Marketing (launch, messaging, product marketing content), Finance (packaging, pricing, forecasts), Support, Customer Success/Implementation, and broad Sales training and enablement.  Plus  So a product manager might have 5% of their time in total for deal-specific sales support.

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Traditional product management also reinforces silos and competing priorities as every team fights for resources to improve each product versus a holistic approach of using multiple products to quantifiably improve how customers run their business. Sales Training on Customers vs. Products. Number two is BIG!

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How to build, manage and scale a sales team – 12 strategies from the experts

Intercom, Inc.

Because success is measured by pod, each member of the sales force has a larger, more holistic view of the entire company. It’s perfect for mature startups trying to optimize existing sales resources to tap into new markets and verticals. Train reps for effectiveness, not just efficiency.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I think of it as go-to-market consulting. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. My approach is super tactical.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I think of it as go-to-market consulting. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. My approach is super tactical.

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Rules & Tools For Scaling Software Sales | Stephen Allott, Seedcamp| BoS Europe 2018

Business of Software Conference

or a consultant or thinking about doing a startup? It’s an online website which is really a catalogue for cloud services and products and consultants and developers to build Government digital and cloud implementations and I think it’s transacted over £3 billion since it started. I’ve never worked in sales.