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How to Choose the Right KPIs for Your Product

Roman Pichler

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators. Less is More.

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Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

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How to Choose the Right KPIs for Your Product

Roman Pichler

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators. Less is More.

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Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

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Product Idea Validation: 6 Steps for Ensuring Successful Products

Userpilot

Product idea validation is essential to avoid spending too many resources on a product that fails because nobody needs it. First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. Some questions to answer include: What is the product?

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Product Analytics Guide for SaaS Products

Userpilot

We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. We finish with an overview of product analytics tools that your team can benefit from. Of course, churn is bad because it means less revenue.

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5 things marketers wish their PMs knew about working together

Mixpanel

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. You’ve got to bridge Marketing and Product. There are P1s and P2s.