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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Strategic product management focuses on those aspects of product development that are key to long-term product success. This includes inbound activities like defining product vision and product strategy, setting product goals, developing the product roadmap , or planning the product launch.

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How pricing strategy helps shape your entire business model

Intercom, Inc.

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. You also need to encourage word-of-mouth virality based on the strength of your product. Goal of website.

Strategy 195
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How a Land and Expand Strategy Can Help You Drive Growth

Userpilot

You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. This is why product positioning and brand messaging are so important as they’re able to appeal to a customer’s decision-makers in the most relevant way possible.

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. We had an inbound sales team as well, basically quite a few groups. So let’s take a look at the product in more detail. Product demo: Intercom Switch. Jasmine, over to you.