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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.
For more: Lenny’s Podcast | How I AI | Lennybot | Lenny’s Reads | Courses | Swag Subscribe now Annual subscribers now get a free year of Bolt, Perplexity Pro, Notion, Superhuman, Linear, Granola, and more. What we discovered is that tech professionals are experiencing a fascinating mix of emotions about their careers in 2025.
The same is true in software. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. As well as being a critical philosophy behind how we build software, it also represents how I feel about the software industry and technology in general.
And this is why it can be helpful to consider the tools that will best support you in building your continuous discovery practice. Let’s be clear: The tools alone won’t automatically make you better at discovery. Like many aspects of continuous discovery, there’s no single right way to build your tech stack. Tweet This.
These touchpoints will allow you to collect stories that help you identify opportunities and build out your opportunity solution tree. For this Tools of the Trade , I spoke with several members of the CDH community to learn how they have approached recruiting customers or users in the very early stages of a product or company.
If there is one thing thats altering the way we create user experience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). From new UX-related technologies and automation to personalization. UX experts have already integrated AI into their daily lives in one way or another. No one can denythat.
CMU Master of Science in Product Management program student Erick Valencia landed a PM experience of a lifetime as part of a student team developing a driverless race car system to race in the Indy Autonomous Challenge. This race has been, indeed, a very technical and special project,” he says.
New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement. Businesses lack the connected tools needed to provide personal, in-context communications.
For more: Lennybot | Podcast | Hire your next product leader | My favorite Maven courses | Swag Subscribe now I talk a lot on my podcast and in this newsletter about the correlation between successful companies and an obsession with velocity. Her background is in developer tools and distributed systems.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
For more: Lennybot | Podcast | Courses | Hiring | Swag Subscribe now Annual subscribers get a free year of Perplexity Pro, Notion, Superhuman, Linear, and Granola , along with access to the entire 5-year back catalog and a thriving members-only Slack community. product marketing, user research, content design, etc.).
Some 84% of people trust online reviews as much as a personal recommendations, reason enough why every business should be concerned with who reviews their product and what they have to say about it. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites.
Over the course of the past year, the customer support landscape has changed for good. According to recent research, however, many teams aren’t sufficiently equipped to meet these new challenges. The solution: Optimize your resources with the Conversational Support Funnel.
For those who don’t know him, Will has over 10 years of experience in the likes of Yahoo, Digg, Uber, and Stripe, and he’s currently the CTO of Calm , the mindfulness app that helps millions of people to lower their stress levels and sleep better. Or does this whole tech career thing support the writing? What is a staff engineer?
Is it worth developing an Instagram-like app? Read this article to learn how to build an Instagram-like app in five steps. Instagram is a unique photo-sharing platform that has no comparable clone app in terms of popularity. The main thing is to implement unique features in your software product. How do you do it?
What tools should you use to test your assumptions? When we hear about an unmet customer need, pain point, or desire, we often jump to our first solution. We intuitively know not to only look at one apartment or house or interview at only one company, but in the workplace we’re often tempted to jump to our first solution.
For more: Hire your next product leader | Favorite Maven courses | Lennybot | Podcast | Swag Subscribe now I believe the future of product management looks like Tal Raviv. He’s an individual contributor (IC) PM who leverages AI tools and a suite of productivity systems to get more done with fewer resources (and management layers).
What parts of the system design will be addressed? This is especially valuable for large systems that contain many different parts. This can include user research and discovery, heuristic evaluation, and results of usability testing. is another common question asked by stakeholders when they review the proposal.
This, of course, assumes that you have a validated product strategy and a realistic product roadmap in place. I am not a big fan of “standard” KPIs, for example, customer acquisition cost (CAC), churn, and number of active users for SaaS products. Finally, choose further indicators to assess the health of your product and team.
According to one Microsoft Global State of Customer Service report , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Conversational support is the new normal.
SaaStools are the industry's biggest open secret. Wondering what type of tools you should have in your stack? Then read on to discover the top 20 cloud-based apps that will help streamline different parts of your business. TL;DR SaaStools are applications that users can access through an internet connection.
We would jump from reviewing interview guides one week to discussing experiment results the next. Over time, I started to reframe the two dimensions as discovering opportunities and discovering solutions. Good product discovery requires discovering opportunities as well as discovering solutions. – Tweet This.
No product tool or template can save you if you’re not killing it in these three areas. That’s why we’ve listed 12 tools that the best product managers use to do their jobs better? and not the best product management tools. Product managers (PMs) are ninjas of aligning people, management, and processes.
Tech Spikes are a useful activity for your product development team to perform when you need to explore how you are going to solve a challenging problem. This practical guide to Tech Spikes covers why you would do a tech spike, what they are, when to use them and how to run one. This work on the actual solution?—?usually
Here we are in the early part of 2023 and so many of my talented friends, former colleagues and customers have fallen victim to the mass layoffs in high tech. For example, if you’re looking for a product marketing role, your H1 headline might be something like “ Making Technical Products Easier to Market, Sell & Buy.”
That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships. Integrations with other tools: Does it integrate with CRM, marketing automation, and other essential business applications?
Since #mtpcon Singapore 2019 Mind the Product has been on a mission to support the continuing growth of the AsiaPac tech community. Super apps like Gojek and Grab combine multiple services such as food delivery and ride-hailing (Photo: Shutterstock). Cultural Differences and Conflict Avoidance. You need to respect the culture.
Want to get your app development project off the ground? Arkenea is a trusted, app development firm with 13+ years of experience. This is a problem I see not just with tech entrepreneurs but also on a regular basis with product managers at the B2B companies we work with at SiriusDecisions. We, at Bond.ai We, at Bond.ai
The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. Almost half of support teams are slowed down because their tools aren’t integrated. Check with your team to know their pain points and use tools that allow for the most integrations.
A shift in technology and a change of mindset amongst employees has laid the groundwork for a remote-first approach to setting up and operating product teams. User Research. Successful user research forms the foundation for every product manager. Instead, make use of tools like Calendly or schedule.me
Data is the engine for SaaS, but without data analytics tools , your SaaS team will not be able to make sense of the data. The right set of SaaS analytics tools can help you generate actionable insights that fuel strategic decisions. But how do you ensure you’re picking the right tools?
Finally, your SaaS mobile app is live! I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. Not only are there over 2 million apps in the Google Play Store , but also about 13% of business apps succeed (even less for consumer apps).
Our new research reveals the impact it’s had on these teams. ” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. We also spoke directly to support leaders to understand how they’ve responded to the effects of COVID-19.
Later it helps the business, or the individual identifies potential threats to their system. Before starting the task, the ethical hacker must inform software developers or hardware manufacturers. This is to understand whether there are any security vulnerabilities present in their software or hardware.
“Should we buy this software or should we build it?” Juggling your company’s immediate needs with long-term goals is always tricky, but when it comes to purchasing a tool to make your team’s lives easier, managers tasked with the decision to build or buy often struggle in what seems to be a comparison of apples to oranges.
“Should we buy this software or should we build it?” Juggling your company’s immediate needs with long-term goals is always tricky, but when it comes to purchasing a tool to make your team’s lives easier, managers tasked with the decision to build or buy often struggle in what seems to be a comparison of apples to oranges.
It’s not just about training people to conduct interviews , use opportunity solution trees , or test assumptions —though those are all important activities—it’s also about convincing them of the value of these activities and getting the people they work with on board as well. Click the image to see a larger version.
When we ask our teams to build an Android app or to develop a subscription offering, we are also being output-oriented. Or they prefer a mobile web experience to an app experience? It’s perfectly okay to say, your goal is to increase market share and we think the best way to get there is to develop an Android app.
Deepa Subramanian (a graduate of Harvard Law School and a veteran of Salesforce) set out to improve businesses’ understanding of the customer voice by co-founding Wootric , a platform that offers a range of feedback collection and analysis tools to help teams gain deeper, more relevant insights into their users’ desires and complaints.
The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Before we start, I should probably mention that for the last 3 years I have focused on customer research. I also worked with numerous tech startups and even built and run companies myself. online reviews.
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