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How Delta Testing Keeps the Focus on Customer Delight During Agile

Centercode

One of the greatest traits of agile development is that it allows teams to respond to customer desires quickly. Unlike the avalanche of changes you’d release every so often under Waterfall, this snowball approach of cumulative product evolution over time enables teams to act on what customers want, when they want it.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Plus, either way, you need to be good at quickly recognizing and correcting bad decisions. But it simply can’t inform the day-to-day decisions that product teams need to make.

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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

That question has been on Will Larson ‘s mind for a long time. For those who don’t know him, Will has over 10 years of experience in the likes of Yahoo, Digg, Uber, and Stripe, and he’s currently the CTO of Calm , the mindfulness app that helps millions of people to lower their stress levels and sleep better.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Plus, either way, you need to be good at quickly recognizing and correcting bad decisions. But it simply can’t inform the day-to-day decisions that product teams need to make.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Plus, either way, you need to be good at quickly recognizing and correcting bad decisions. But it simply can’t inform the day-to-day decisions that product teams need to make.

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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app.

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Why You Need to Keep MOATs Front and Center in Your Product Roadmap Strategies

Bain Public

The product manager’s role is to help determine the product mission that will lead their team on a path to achieving goals, transforming visions from strategy to execution. A bad example would be Yahoo. This is about transparency and letting your customers see into your operations. Think about the phone.