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492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. Using multiple methods provides a more complete and insightful picture of customer needs.

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What’s a Customer Success Handbook and why it’s important?

Gainsight

For Customer Success (CS) teams, creating and managing alignment is essential at all stages of your CS evolution. At the onset, you need to create organization-wide alignment around what customer success will mean and the impact it should make on your business. . What is a customer success handbook?

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10 SaaS Knowledge Base Examples and Best Tools to Build Yours

Userpilot

Helping your users get the most out of your product is an important (and tricky) job. Knowledge bases can become one of your most effective tools for answering your users’ questions, reducing pressure on your support team – and ultimately enhancing the customer experience. Ready to get started?

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How we use Slack at Slack

The Product Coalition

Every day I experience how working in channels makes information more transparent, lets our teams be more agile and helps me stay connected with my coworkers in real time. This article is a peek into how my team at Slack uses Slack, much of which is increasingly relevant during these unique times. So how do we do this at Slack?

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Crowdtesting – all you need to know

Usersnap

The customer finding it could damage your reputation. It’s nice to have your customers testing the application. Crowdtesting is simply user testing through broader groups of people. Let’s look at the primary “Crowdsourcing” concept first. Due to this disruption, traditional ways of innovation are insufficient.

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What we learned moving sales and product upmarket together

Intercom, Inc.

As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. But we quickly realized that the job of sales at Intercom is two-fold: to drive revenue for the company and be the voice of our customers.

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Pulse Everywhere: The Biggest Product Announcements Ever From Gainsight

Gainsight

Interestingly, when you are a leader in a particular space, like Gainsight is in Customer Success technology, the right path consists of multiple important pillars, all connected and working together. One, we love our customers and dedicate a large percentage of our roadmap towards helping them achieve more with Gainsight.