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What we learned moving sales and product upmarket together

Intercom, Inc.

We created our first sales function in 2014 and in the busyness of building out the team, we had little time to reflect on how our experiences on the frontline of sales could add value to our product roadmap. The reality is we have to master both if we want to expand our addressable market and retain our existing customers as they grow.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.

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Are you getting these 3 critical things from your customer feedback?

Centercode

But while the focus on bugs isn’t misplaced, you should know that your users – whether you’re soliciting customer feedback through surveys, crowdsourced testing , or Customer Validation – are pointing out more than bugs and defects. It’s enormously helpful in building out your product roadmap.

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Customer needs with JTBD–and other innovation insights for product managers July 15, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

I have personally been expanding my knowledge of online marketing and in the process have discovered tools and concepts that help me as a product manager. Get the Product Mastery Roadmap and…. 2) Crowdsourcing ideas frequently. (3) Read about this and the other two characteristics at [link]. Read about it at [link].

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Business model first–and other innovation insights for product managers Aug 19, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Next perform primary research (know your customers) and secondary research (market and environment influences). Get the Product Mastery Roadmap and…. An innovation incubator that crowdsources solutions to common problems using NASA’s data is an impressive weekend hackathon. Read more at [link]. Learn more at [link].