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Creating one-off builds for a handful of customers puts you on the fast track to a Frankenstein product and a customer acquisition strategy that doesn’t scale. Where does sales fit in at a company driven by productstrategy? But where does sales fit in at a company driven by productstrategy , not short-term revenue?
You created your product to help customers solve a problem and align with your organization’s productvision. Your initial product version probably helped solve a problem, but you also realized you weren’t done. Your understanding of the problem may have evolved based on observing customers using your product.
We listen to the voice of the customer and it translates to many of our new products. Two, we also have a vision to expand our offering and to make it even more competitive not just for the “now,” but also for the future. Vision and voice of the customer have made us the leader among customer success software vendors.
The product manager’s role is to help determine the product mission that will lead their team on a path to achieving goals, transforming visions from strategy to execution. This is what your productstrategies can be targeted toward. new demographic, geographical region, etc.).
And crowdsource ideas for future activities and let the team vote for their top picks via a poll to ensure that as many people as possible are excited about participating.
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