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How do market researchers add experimentation to drive better business outcomes?

DISQO

They can’t wait for large-scale studies to be completed and so are left making decisions based on non-contextualized data from past reports at best or gut feelings at worst. DE Shaw incubated a startup and validated an initial offering 3x faster than usual. Aetna dramatically increased usability and user engagement.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

They can’t wait for large-scale studies to be completed and so are left making decisions based on non-contextualized data from past reports at best or gut feelings at worst. DE Shaw incubated a startup and validated an initial offering 3x faster than usual. Aetna dramatically increased usability and user engagement.

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article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

They can’t wait for large-scale studies to be completed and so are left making decisions based on non-contextualized data from past reports at best or gut feelings at worst. DE Shaw incubated a startup and validated an initial offering 3x faster than usual. Aetna dramatically increased usability and user engagement.

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Nandini Jammi and Check My Ads

Mironov Consulting

It quickly turned into a big crowdsourced effort, because it was so simple anyone could join us. We did a case study recently for Headphones.com on their advertising: they were spending $1,200 a day on retargeting through their vendor, Criteo. All of those things are lies.

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Lessons on building a viral consumer app: The story of Saturn

Lenny Rachitsky

We turned to crowdsourcing to help maintain calendars, which was simple once the network hit sufficient scale. Takeaway: An advisor once told us, “Startups exist to do things other companies wouldn’t do—or can’t do.” This is an excellent example of the latter. For more on Saturn, check out joinsaturn.com.

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Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

Alex Yang: For those of you who are wondering why you just got Rick-rolled, Elpie and I decided to crowdsource our walk on song from our team. The best candidates they have their pick of where to work and it’s really hard for small startup to compete. Or ‘let me teach you how to start a startup’.

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Humans Are Awesome/Terrible At Risk Management | Andy Ellis, Akamai | BoS USA 2019

Business of Software Conference

This is actually crowdsourced words I didn’t even come up with these on my own. And so, we do this study with grad students. Most social science studies are not really replicable every time you repeat it. But this is like the study every economist does. Probably not – especially not if you’re a startup.