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Crowdsourced Testing vs. Beta Testing: What’s the Difference?

Centercode

Those aspects show the difference between crowdsourced testing and beta testing. The conditions surrounding these two test types are very similar. Crowdsourced testing, like beta testing, gives testers real products to use in the real world before release. What are the goals of your feedback?

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How Delta Testing Keeps the Focus on Customer Delight During Agile

Centercode

One of the greatest traits of agile development is that it allows teams to respond to customer desires quickly. Unlike the avalanche of changes you’d release every so often under Waterfall, this snowball approach of cumulative product evolution over time enables teams to act on what customers want, when they want it.

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Are you getting these 3 critical things from your customer feedback?

Centercode

When it comes to soliciting pre-release customer feedback, most teams focus on one thing: bugs. But while the focus on bugs isn’t misplaced, you should know that your users – whether you’re soliciting customer feedback through surveys, crowdsourced testing, […]

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Japan vs. US: Cross-Cultural Differences in User Research

freshtrax

User research is not an exception, and it is crucial to devise appropriate methodologies and documents that go beyond direct translation. In this article, I will share key insights on three aspects of user interviews: Recruiting. There is also a major difference in the landscape of user research. Recruiting.

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Developing a Test Strategy for the Agile World

Centercode

Test strategy is critical to the success of any testing effort – but where do you start? How you involve real users in beta testing? In our interview with Adam Satterfield , director of Testing and Quality at Anthem, we dive deeper into these questions and the importance of test strategy on the whole.

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Are you getting these 3 critical things from your customer feedback?

Centercode

When it comes to soliciting pre-release customer feedback, most teams focus on one thing: bugs. When you treat all customer feedback one way, you’re missing out on the full benefits of target market insights. Here are the 3 critical things you should be looking for in your customer feedback. Things to Fix.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.