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How we stay close to customers to create better user personas at Mixpanel

Mixpanel

This sounds pretty obvious, but understanding your product’s users is often easier said than done, especially when you’re building for multiple different personas. Mixpanel is both a highly technical product and also one that anyone should be able to use. What are their data-specific needs? That’s our situation here at Mixpanel.

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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. Then the department heads have managers and staff reporting to them (user personas).

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Chief Product Officer: Their Superpowers and Role in SaaS Growth!

Usersnap

What Is a Chief Product Officer? of a Chief Product Officer Obsession with the customer’s problem Business savvy Design focus Data-driven thinking Insatiable curiosity Technical fluency Vision How to Become a CPO? How Much Does a Chief Product Officer Earn?

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Woven CEO Tim Campos on how to spend your most important asset

Intercom, Inc.

Here are five quick takeaways: Balancing human-computer interaction has been the difference between technologies that break out and are very successful and technologies that are considered to be ahead of their time or just not the right product-market fit. Technology, for a long time, has been incredibly capable.

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Conducting User Research in Product Management

The Product Guy

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

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Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

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The Role of Emotional Intelligence in Product Management

The Product Guy

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.