Remove CTO Remove Development Remove Marketing Remove Software Engineering
article thumbnail

Using Generative AI to Drive Corporate Impact

TechEmpower - Product Management

TechEmpower has been instrumental in developing chatbots like these, utilizing generative AI to sift through internal documents and user manuals, enabling them to provide precise answers to customer service questions. By automating routine and complex tasks alike, AI allows engineers to focus on innovation and strategic tasks.

article thumbnail

User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. Understanding how user personas, department personas, and buyer personas impact each other will help you develop a better product and a better marketing strategy for your products.

B2B 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Business Development vs. Product Management

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today! View the live stream….

article thumbnail

How we stay close to customers to create better user personas at Mixpanel

Mixpanel

When you’re deep in product development, it can be surprisingly easy to overlook who you’re making your product for. You may understand the technical nuances of the problems you’re solving or the general trends in your market, but if you can’t truly empathize with the people experiencing those problems, you’ll build a sub-optimal product.

article thumbnail

How To Break Into Product Management—Sachin Rekhi

PMLesson's Ace the PM Interview

As an undergraduate at UPenn, I was originally planning to move into software engineering on graduation. If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product. Listen to our podcast here, or read the transcription below!

article thumbnail

Conducting User Research in Product Management

The Product Guy

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

article thumbnail

Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.