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Putting this all together, Sergio Cruz , Senior Director of SoftwareEngineering, says, “We create experiences that connect our fans with our pros, taking into account our fans’ desires and our pros’ constraints.” However, this wasn’t the only reason why engineers were hesitant to step into the role.
I started my career as a softwareengineer. Ideally, this outcome is a two-way negotiation between an executive at the company, often a chief product officer, a chief design officer, a CTO, and the cross-functional product team. Photo credit: Y Oslo Teresa Torres: Good morning.
You somehow have to bring together a rowdy bunch of tech professionals (data scientists, UX and UI designers , softwareengineers, etc) and make a valuable and functional product happen. You could be a lone PM in a tiny startup with no Product Management team, meaning that you only report to the CEO, or maybe a CTO.
This exercise developed our team’s first principles for understanding who we’re solving for. Vocalizing these points helped the team gain perspective and prevented them from assuming that all customers think like them (an easy trap to fall into).
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