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How we stay close to customers to create better user personas at Mixpanel

Mixpanel

As a Product Lead, I continuously emphasize to our broader team the importance of defining personas so that we’re clear about who we’re targeting when shaping our product or positioning. I’ve found a big piece of getting this right is keeping those of us on the development side as close to our customers as our support or sales teams.

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How do organizations innovate in the face of existential threats?

DISQO

Bombacino spent 15+ years in various digital and direct marketing leadership roles at companies of all sizes including Andersen, United Airlines, Omnicom Media Group, and Restaurant.com. The one absolute metric we have is positive constituent interactions, especially when you have a compulsory interactions, like paying your water bill.”.

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How do organizations innovate in the face of existential threats?

DISQO

Bombacino spent 15+ years in various digital and direct marketing leadership roles at companies of all sizes including Andersen, United Airlines, Omnicom Media Group, and Restaurant.com. The one absolute metric we have is positive constituent interactions, especially when you have a compulsory interactions, like paying your water bill.”.

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Chief Product Officer: Their Superpowers and Role in SaaS Growth!

Usersnap

Ever wonder what a chief product officer is up to? Well, the CPO position has certainly grown and evolved over time. They are essential in creating a robust and helpful product that fills a void in the market while addressing customer feedback. It’s the CPO’s job to make sure that impact is positive.

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What are the best product management conferences and events?

DISQO

It showcases the best from inside and outside of the market research realm with a focus on technology innovation, thought leadership, collaboration and networking. The next event is October 31st – November 6th and past speakers included Ryan Hoover, Founder of Product Hunt, and Mark Little, CTO of General Electric.

Events 40
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What are the best product management conferences and events?

DISQO

It showcases the best from inside and outside of the market research realm with a focus on technology innovation, thought leadership, collaboration and networking. The next event is October 31st – November 6th and past speakers included Ryan Hoover, Founder of Product Hunt, and Mark Little, CTO of General Electric.

Events 40