article thumbnail

User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If your product requires integration on any level, your customer’s software engineers will be responsible for installing and deploying the product for the end user. A buyer persona in the B2B space represents the type of person who will be buying your product, sometimes referred to as the economic buyer.

B2B 130
article thumbnail

Start with the story — Drift’s David Cancel on lessons he’s learned as a 5X founder

The Review by First Round

He’s also been a software engineer, a serial CTO, and the Chief Product Officer at Hubspot, giving him a unique lens into company building and leadership at different levels. Today’s episode is with David Cancel. David has been a CEO and founder of multiple different companies throughout his career.

CTO 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How a multinational insurance company is managing design at scale through a design system

UX Planet

This was praise and a comment that I heard from our Digital Business CTO. Across our organization, the adoption and implementation of the design system occurred globally, from the Far East to Latin America, driven by designers and engineers alike. Reference: Design Systems 101 by Nielsen Norman Group.

article thumbnail

Product Management Skills: Influence Without Authority

The Product Coalition

You somehow have to bring together a rowdy bunch of tech professionals (data scientists, UX and UI designers , software engineers, etc) and make a valuable and functional product happen. You could be a lone PM in a tiny startup with no Product Management team, meaning that you only report to the CEO, or maybe a CTO.

article thumbnail

How we stay close to customers to create better user personas at Mixpanel

Mixpanel

All our engineers, designers, and PMs are in the channel and can interact with this feedback in real time. Our team can refer back to the personas, understand who is submitting the feedback, and have that more holistically shape their interpretation of the feedback.

article thumbnail

How do we feel about being called ‘women in tech’?

Intercom, Inc.

While the movement has helped spark awareness over the stubborn gender gap in the tech industry, helping to drive more diverse hiring initiatives across all businesses and encouraging women to succeed in STEM fields, women still hold an astonishingly low percentage of tech roles according to recent data – 16% in engineering, 27% in computing.

article thumbnail

Leading A High-Growth Company | David Cancel, Drift | BoS USA 2018

Business of Software Conference

Originally software engineer, long time ago no one on my team believes that anymore that I ever coded and then have started five companies and Drift is the fifth. DC : Yeah an engineer, software engineer and then yes. ML : Describe David Cancel. DC : In 30 seconds? ML : Fantastic. What was the first company?