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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If your product requires integration on any level, your customer’s software engineers will be responsible for installing and deploying the product for the end user. A buyer persona in the B2B space represents the type of person who will be buying your product, sometimes referred to as the economic buyer.

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Start with the story — Drift’s David Cancel on lessons he’s learned as a 5X founder

The Review by First Round

He’s also been a software engineer, a serial CTO, and the Chief Product Officer at Hubspot, giving him a unique lens into company building and leadership at different levels. It’s a must-listen for current founders and CEOs, and anyone looking to level up their leadership skills.

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How we stay close to customers to create better user personas at Mixpanel

Mixpanel

When everyone on the team shares this foundational understanding of our personas, everyone can feel empowered to make decisions without explicit sign-off from myself or leadership, which allows us to move faster. All our engineers, designers, and PMs are in the channel and can interact with this feedback in real time.

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How do we feel about being called ‘women in tech’?

Intercom, Inc.

While the movement has helped spark awareness over the stubborn gender gap in the tech industry, helping to drive more diverse hiring initiatives across all businesses and encouraging women to succeed in STEM fields, women still hold an astonishingly low percentage of tech roles according to recent data – 16% in engineering, 27% in computing.

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Product Management Skills: Influence Without Authority

The Product Coalition

You somehow have to bring together a rowdy bunch of tech professionals (data scientists, UX and UI designers , software engineers, etc) and make a valuable and functional product happen. You could be a lone PM in a tiny startup with no Product Management team, meaning that you only report to the CEO, or maybe a CTO.

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Leading A High-Growth Company | David Cancel, Drift | BoS USA 2018

Business of Software Conference

Originally software engineer, long time ago no one on my team believes that anymore that I ever coded and then have started five companies and Drift is the fifth. DC : Yeah an engineer, software engineer and then yes. ML : Describe David Cancel. DC : In 30 seconds? ML : Fantastic. What was the first company?