Customer Communications Development Differentiation Marketing 
Userpilot
APRIL 17, 2024
Want to understand what customers think and how they behave in your product ? If so, you need to invest in the right customer insight tools. These tools are perfect for providing valuable customer insights to make product improvements and optimize your customer experience. Read on to learn more.
Intercom, Inc.
MARCH 28, 2022
Third, the lines between sales, marketing, product, and support are blurring. When a customer reaches out with a question while they’re on a free trial, is that a support issue or a sales issue? Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”.
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Userpilot
MARCH 29, 2022
Product-led growth is neither an entirely new topic nor drastically different from other strategies such as marketing-led or sales-led. However, using a PLG strategy doesn’t mean you should get rid of your marketing department. When ‘Zoom’ entered the market scene, it faced stiff competition from some industry giants.
Userpilot
NOVEMBER 3, 2022
Best practices for creating your knowledge base: Know your purpose: Identify the target audience (employees or customers?). Set goals for your knowledge base and determine the best content formats and knowledge base software to use. Give customers easy access to information by using tags and having a search function.
BrainMates
MAY 28, 2019
SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. Facilitating a market-driven way of thinking. SnapComms solves internal communications challenges by improving the way businesses communicate with their employees when critical events impact their staff.
Userpilot
OCTOBER 6, 2022
How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Implementing self-service support solutions like resource centers.
BrainMates
FEBRUARY 26, 2019
Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. Both have to build the customer’s view of the world.
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