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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Subsequently, McKinsey & Company found that the COVID-19 crisis had accelerated the digitization of customer interactions by several years.

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How working as a Product Marketer can help you become a better Product Manager

BrainMates

I would also propose that companies should never differentiate between Product Managers and Product Marketers while hiring and they should encourage transition into one role from another. Both roles thrive on customer/industry feedback (explicit and implicit). User manuals and customer communications are crucial.

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The Activities of a Strategic Product Manager

ProductPlan

Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy. Product Strategy : Consider which strategic activities impact your ability to deliver value to customers. Customer communication/experience. Customer interviews.

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Best Tools for Customer Engagement in SaaS Products

Userpilot

Looking for the best customer engagement tool for your SaaS company? There are plenty of solutions of customer engagement on review sites, but they don’t make the choice any easier. Instead, we decided to focus on customer engagement tools for in-app engagements in SaaS products. .

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Whatfix vs HelpScout vs Userpilot: Which is Best for Your SaaS?

Userpilot

Choosing the right product growth platform for your SaaS is a real challenge. Review sites don’t always help – so we decided to provide you with a more in-depth comparison of the three tools, going into details about features, use cases, and the main pros & cons.

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Are you Solving Customer Problems or Just Building Features?

ProductPlan

No software developer wakes up in the morning excited to write a bunch of code that will be re-written a few sprints later. When a customer has a feature idea, it’s not really because they want that particular feature. But most of your customers probably aren’t product managers. Why do product teams become feature factories?

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HelpScout vs Usetiful vs Userpilot: Which is Best for Your SaaS?

Userpilot

We understand that choosing the right platform can be challenging, and traditional review sites may not provide sufficient information. That’s why we’ve created an in-depth comparison of these three tools, covering user onboarding , product analytics, user feedback, and NPS. What is HelpScout best for?