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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. This trend shows no signs of slowing down.

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7 Ways API & SDK Solutions Help Product Managers Move Faster

The Product Coalition

Today’s rapidly evolving tech landscape favors short feedback loops and requires roadmap flexibility to pivot and solve customers’ most pressing problems as they arise. The reduced technical uncertainty means PMs can focus on what matters most to them: identifying the right customer problems and solving them the right way at the right time.

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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

I apply this lens to a startup that develops solutions in the health-tech market. While the SAAS model has disrupted this thought process, enterprise software very much depends on forward integrators. The article discusses an approach to solving the “Cheaper/Faster/Better” problem from the lens of Vertical Integration.

Startups 126
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Count The Digits

Mironov Consulting

  (And we’ll be speaking the language of money , not technical processes.) But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.    That’s our #1 challenge for 2025.   hours to install. 

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment. Purpose is the secret behind successful products According to studies, including those from Accenture, products with a purpose outperform those without one.

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How can Product Companies Align With Channel Partners?

Mind the Product

Do product companies conduct due diligence to understand their channel partners before seeking alignment? Once the products/services with the segments being targeted (SMB, mid-size/large enterprises, industry types) are mapped out, you can start to rationalise the product/market fit as it relates to your own product.

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Product Management at Startups vs. Enterprises

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management.