Remove Customer Communications Remove Differentiation Remove Positioning Remove Product Management
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Best Tools for Customer Engagement in SaaS Products

Userpilot

Looking for the best customer engagement tool for your SaaS company? There are plenty of solutions of customer engagement on review sites, but they don’t make the choice any easier. Instead, we decided to focus on customer engagement tools for in-app engagements in SaaS products. .

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Messaging Strategies in SaaS: How To Tell the Product Story Through Consistent Messaging Across Different Channels?

Userpilot

A message strategy guides your communications. It aligns every message with your customer’s needs. A good messaging strategy should have a clear goal, differentiate your brand from the competition, provide personalized messages for a specific audience, and tell the brand story at each stage of the customer journey.

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Are you Solving Customer Problems or Just Building Features?

ProductPlan

All those new features might look good on a product comparison matrix and give salespeople a new angle when pitching reluctant prospects, but none of it matters if those features aren’t solving real customer problems. Where are product teams getting their feature ideas? Why do product teams become feature factories?

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The Activities of a Strategic Product Manager

ProductPlan

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Product Vision.

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Establishing a market-led culture with a Product Management framework

BrainMates

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. customer service, engineering, marketing and sales, etc).

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How working as a Product Marketer can help you become a better Product Manager

BrainMates

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

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Customer Centric Culture: Purpose and Profitability?

Usersnap

It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. Walker predicts that by 2020 customer experience will overtake price and product as the main differentiator between competition. . They research technologies their customers find useful.